Help Shape Our 2025 State of Wholesale Report

We want to capture the full picture of what brands are actually experiencing quarter to quarter from their wholesale. 

We know that wholesale demand cycles are unpredictable and retailer expectations are rising. 

B2B ecommerce has been maturing faster than many in the industry thought, and now, how efficient your wholesale operations are makes or breaks your seasonal sell-through. 

So, we want to hear your actual experiences and insights. 

Not from the outside.
Not from stock reports.
Not from trade show conversations.

We want to build a report, tailored from top to bottom, by you and your voice. 

We’ll use the insights we get to shape the industry’s most comprehensive benchmark report on wholesale performance, efficiency, and digital maturity. 

All data will be anonymized to ensure your data is protected (unless you let us share your story). 

Here’s a link to the survey. 

Fair warning, it may take you around 10 minutes, but we’re looking for a comprehensive report so we’re asking a fair amount of questions to make sure we capture the information we need. 

If you’d like some additional information on the goals of this report, then keep on reading. 

Introducing The RepSpark State of Wholesale Report (Q1 2026)

We’re collecting candid, data-driven insights from brand leaders across apparel, golf, surf, footwear, outdoor, lifestyle, and more to understand:

• What’s working
• Where margins are under pressure
• How retailer relationships are shifting
• Where digital adoption is accelerating
• And what’s driving real sell-through growth today

Why does this survey matter? 

We understand that the wholesale space is drastically changing and that wholesale leaders have a lot to navigate through. 

Let’s just list some of them: changing order patterns and reorder cycles; more expectations from retailers to offer self-service ordering portals; pressures on pricing and margins; the move from seasonal selling ot always-on reordering; the rise of AI and digital forecasting tools; and retailer loyalty that’s no longer guaranteed. 

It’s a lot to think about and this isn’t even a comprehensive list of the challenges brands are facing. 

So for brands facing these challenges, they’re asking many of the same questions. 

• How do we grow smarter? 
• How do we scale without adding more manual work? 
• How do we keep retailers engaged consistently? 

Every brand has a different strategy and approach to how they face these challenges and that varied approach makes it seem like the industry is flying blind as to how best approach these challenges. 

This survey is designed to change that. 

A Look at the Topics We’ll Explore

Sales & Growth Trends

How are wholesale sales shifting this quarter? Are brands focused on expanding accounts, reorder frequency, or margin protection?

Digital Adoption

What percentage of orders are flowing through B2B platforms vs. email, Excel, or rep calls? How many brands are actually using AI-powered forecasting?

Operational Efficiency

How long does order-to-ship really take today? Where are the bottlenecks showing up? 

Rep & Retailer Engagement

How often are retailers logging into brand portals? What content actually drives ordering behavior?

Profitability & Pricing

Are margins holding, or tightening? Are brands shifting to dynamic pricing or sticking with seasonal sheets?

Business Outlook

What are leaders optimistic about and where are they feeling pressure?

These are questions that rarely get surfaced openly but when anonymized and aggregated, they become real benchmarks, not guesswork or hearsay.

What You’ll Get From Participating

• Early access to the Q1 State of Wholesale Report before it’s publicly released
• Comparative insight into how your brand stacks up against industry averages
• Visibility into what digital, operational, and sales strategies are actually moving the needle

And, maybe most importantly, you’ll help set the direction for where wholesale goes next.

Who Should Fill Out the Survey?

This survey is designed for leaders who directly shape wholesale strategy:

• CEOs & Founders
• VP / Directors of Sales
• VP / Directors of Marketing
• Operations, Supply Chain & IT Leaders
• Brand Growth & Commercial Strategy Teams

If you play a role in shaping growth, retailer relationships, or operational performance then we want to hear from you.

Ready to contribute? 

Click here to take the 8-10 minute survey and add your perspective to the State of the Wholesale Report.