We want to capture the full picture of what brands are actually experiencing quarter to quarter from their wholesale.
We know that wholesale demand cycles are unpredictable and retailer expectations are rising.
B2B ecommerce has been maturing faster than many in the industry thought, and now, how efficient your wholesale operations are makes or breaks your seasonal sell-through.
So, we want to hear your actual experiences and insights.
Not from the outside.
Not from stock reports.
Not from trade show conversations.
We want to build a report, tailored from top to bottom, by you and your voice.
We’ll use the insights we get to shape the industry’s most comprehensive benchmark report on wholesale performance, efficiency, and digital maturity.
All data will be anonymized to ensure your data is protected (unless you let us share your story).
Fair warning, it may take you around 10 minutes, but we’re looking for a comprehensive report so we’re asking a fair amount of questions to make sure we capture the information we need.
If you’d like some additional information on the goals of this report, then keep on reading.
We’re collecting candid, data-driven insights from brand leaders across apparel, golf, surf, footwear, outdoor, lifestyle, and more to understand:
Why does this survey matter?
We understand that the wholesale space is drastically changing and that wholesale leaders have a lot to navigate through.
Let’s just list some of them: changing order patterns and reorder cycles; more expectations from retailers to offer self-service ordering portals; pressures on pricing and margins; the move from seasonal selling ot always-on reordering; the rise of AI and digital forecasting tools; and retailer loyalty that’s no longer guaranteed.
It’s a lot to think about and this isn’t even a comprehensive list of the challenges brands are facing.
So for brands facing these challenges, they’re asking many of the same questions.
Every brand has a different strategy and approach to how they face these challenges and that varied approach makes it seem like the industry is flying blind as to how best approach these challenges.
This survey is designed to change that.
How are wholesale sales shifting this quarter? Are brands focused on expanding accounts, reorder frequency, or margin protection?
What percentage of orders are flowing through B2B platforms vs. email, Excel, or rep calls? How many brands are actually using AI-powered forecasting?
How long does order-to-ship really take today? Where are the bottlenecks showing up?
Rep & Retailer Engagement
How often are retailers logging into brand portals? What content actually drives ordering behavior?
Are margins holding, or tightening? Are brands shifting to dynamic pricing or sticking with seasonal sheets?
What are leaders optimistic about and where are they feeling pressure?
These are questions that rarely get surfaced openly but when anonymized and aggregated, they become real benchmarks, not guesswork or hearsay.
And, maybe most importantly, you’ll help set the direction for where wholesale goes next.
This survey is designed for leaders who directly shape wholesale strategy:
If you play a role in shaping growth, retailer relationships, or operational performance then we want to hear from you.
Ready to contribute?
Click here to take the 8-10 minute survey and add your perspective to the State of the Wholesale Report.