So many brands and so little time.
Retailers these days have less and less time to filter through emails and catalogs to allow new opportunities to grow in their retail locations. What is the BEST way to both Open New Doors and Close More Deals? The merch guide is the key to success!
Opening New Doors-Merch Guide-Best Practices
What better way to introduce your new product with a prospective account? Start by pre-selecting the product you know would be a perfect fit for this retailer.
Closing More Deals with Existing Accounts-Merch Guide Best Practices
How great would it be to put together a custom product mix derived from a retailers last year's best sellers or based on that store's reorders or based on this year's top selling products for like accounts? How much more powerful would your meeting be with this information in a visual sheet?
After the meeting is over, immediately save, modify if needed and convert directly to an accurate order.
Personalization goes a long way when creating custom assortments for your buyers. Show them that you are the expert and that you understand their current needs and history (if not a new account) directly from your B2B e-commerce platform.
“All I do is merch guides all day! I love these things, and so do my buyers!”
Amy Shaffer, La Jolla Group