(Southlake, TX & Anaheim, CA) — Vybwear, a coastal performance wear brand inspired by Jamaica’s culture and coastline, has partnered with RepSpark, a leading provider of digital solutions for B2B wholesale e-commerce.
Through this partnership, Vybwear will expand its reach into golf shops, resorts, country clubs, and specialty retailers across the U.S. RepSpark’s platform will also streamline the brand’s online ordering process, to make it easier for retailers to access Vybwear’s collection of lightweight, sun-protective apparel.
“We chose RepSpark for the global relationships they have built with buyers and their authentic care for sales representatives, making the process simple and allowing us to focus on the relationship side of our accounts,” said Fielder Summy, Co-Founder of Vybwear.
Vybwear is a family-owned brand that draws inspiration from Jamaica’s culture and coastal terrain.
The brand’s motto,“Visualize Your Best,” guides Vybwear’s message that encourages individuals to pursue excellence whether they’re closing deals, sinking putts, or taking on everyday challenges with gratitude.
The brand’s apparel combines timeless coastal style with advanced performance features that include lightweight polos, premium outerwear, and accessories with UPF protection, moisture wicking, and temperature regulating fabrics.
Vybwear selected RepSpark for its proven track record in scaling wholesale growth across golf, resort, and specialty markets. With this partnership, Vybwear gains:
“Vybwear brings a fresh energy to the wholesale market by blending Caribbean-inspired style with performance-driven apparel that today’s resort and golf retailers are looking for,” said Meghann Butcher, CEO of RepSpark. “We’re excited to help Vybwear scale its reach through our platform, making it easy for buyers to discover their collection and share that coastal confidence with customers everywhere.”
To request access and shop Vybwear for your store, click here.
Scott Summy, an environmental attorney and global water protection expert, completed his villa “Aqua Bay” in Jamaica’s Tryall community in 2017. He created a logo that represented his life’s work, “the Vybman.” When COVID caused past sponsors to drop out of the prestigious Jamaica Open in 2020, Scott stepped in, and what happened next was unexpected. As part of the sponsorship, Scott and his family created tee gifts and polos featuring the villa’s logo, the Vybman. After four years of golfers asking “where can I buy these branded shirts?”, Scott and his family launched Vybwear. Drawing inspiration from Jamaica’s culture and coastal terrain, our lightweight, sun-protective fabrics are engineered for comfort as well as performance.
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. RepSpark’s personalized, intuitive, and intelligent platform connects brands and retailers to streamline order placement, create digital line sheets, and analyze key data around the clock. Founded in 2007, RepSpark helps brands accelerate sales growth and improve retailer relationships. Headquartered in Anaheim, CA, brands and retailers can join the RepSpark community at app.repspark.com. For more information, visit www.repspark.com.
Contact
Eric Gandarilla
Content Marketing Manager
eric.gandarilla@repspark.com
www.repspark.com