RepSpark and Johnnie O

The fulfillment of embroidered product orders was inefficient & required significant customer service resources. Orders required 2-3 touches before fulfillment, were riddled with errors, and always had to be hand keyed into 2 different systems. Growth was limited by this disorganized and costly process.
Sales reps lacked inventory visibility from the field and would have to call in to access inventory status. This lack of transparency lead to erroneous orders on inaccurate inventory, frustrated retailers, and limited growth.

The platform allowed johnnie-O to develop a 2 pronged approach to serving retailers. Realizing that their sales force was limited in the number of accounts they could visit in a day, they utilized their sales reps to serve larger more complex accounts while at the same time using RepSpark’s B2B platform to serve the smaller, independent retailers and pro-shops.
With both sales reps & independent retailers utilizing one simple platform, johnnie-O was able to give both reps & buyers the digital marketing and reporting tools they needed to succeed as well as the visibility into inventory that they demanded.

Sales Growth Achieved with RepSpark

"Retailers are loving the self service and ease of the platform. They are ordering bigger amounts and more often!"

+102% B2B Retailer Count Ordering Online (2017-2019)

+8x% Total # of orders through RepSpark (2015-2019)

+733% Average B2B Order Value: $200 - $2,500+

+400% Units thru system (2015-2019)

+258% Year over Year B2B Retailer $ Through System (2017-2019)

+500% Total Orders on Embroidered Products (2015-2019)