How Full Turn Built a Business Where the Front End and Back End Finally Agree

The Challenge

Before 2020, Full Turn’s sales process was full of manual steps and far too many potential failure points. In short, the company’s front-end selling process and back-end execution were not connected.

Sales reps sat across from buyers with physical product, fabric swatches, handwritten order forms, and printed catalogs. Reps then faxed handwritten order forms back to the home office, where the customer service team re-keyed them into AIMS360.

By the time an order was fully entered, it had already passed through multiple potential points of failure. Did the rep write down the right style, color, or size run? Did every fax page come through? Did the customer service rep enter the order correctly?

Even when orders were captured cleanly, Full Turn often had to pause before fulfillment because the product on order was not always available. That meant emailing or calling reps and customers, working through substitutions, and reworking orders. Reams of paper sat in various stages of processing.

Then 2020 hit, and the apparel industry’s business model changed across the board. Full Turn’s previous pre-book approach, which gave the company the luxury of placing factory POs against historical sales data, no longer matched how customers were purchasing apparel. .

Trade shows could cost the business nearly $100,000 per event, while catalogs were expensive to design, print, and distribute. The manual sales workflow also could not support the level of customization Full Turn wanted to offer.

Full Turn needed a digital sales channel that could keep pace with a reinvented business, plug directly into the ERP they trusted (AIMS360), and help the team sell with confidence against inventory they could actually deliver.

The Solution

Full Turn had been using AIMS360 for years as its inventory system, CRM, and operational source of truth. AIMS360 had become a trusted partner and the company’s central system for business data.

The team wanted a complement to AIMS360: an external-facing sales platform that could create a professional, buyer-friendly experience while staying connected to the operational data already living inside AIMS360.

RepSpark fit that need. The platform was already familiar to many retailers in the golf space, the user experience was clean and professional, and both the RepSpark and AIMS360 teams were aligned around building a direct API integration to create a connected experience for Full Turn.

The integration created a clear division of labor:

AIMS360 became the operational engine and single source of truth. Inventory availability, factory purchase orders, in-warehouse dates, receiving, landed duty paid costing, EDI orders, pick tickets, invoicing, accounts receivable, commission reporting, exports, and profitability all live in AIMS360.

RepSpark became the engine of digital selling. Sales reps and buyers can access professional product photography, curated assortments, custom catalogs, microsites, order entry, invoice visibility, and a polished external-facing experience.

Together, the platforms closed the gap that had defined Full Turn’s operational challenge for years: what gets sold and what gets shipped now work from the same source of truth.

The ERP Data Behind the Digital Sales Experience

For Full Turn, the value of digital selling depends on the accuracy of the operational data behind it. A polished catalog is only useful if the inventory, production timelines, costing, fulfillment, and invoicing workflows can support what the buyer sees.

That is where AIMS360 plays a critical role.

AIMS360 serves as Full Turn’s system of record for inventory, reporting, factory purchase orders, receiving, costing, profitability, invoicing, accounts receivable, EDI, pick tickets, and exports. RepSpark turns that data into a professional, buyer-facing sales experience through digital catalogs, curated assortments, microsites, and rep visibility.

Together, the platforms give Full Turn a connected workflow where the front-end promise is backed by back-office execution.

Inventory Intelligence, Not Just Inventory Visibility

One of Full Turn’s biggest operational wins came from a recent AIMS360 enhancement: available-to-sell inventory by date.

Instead of simply showing units on hand, AIMS360 calculates what is available to sell by ship date, accounting for future-dated orders and incoming work-in-progress. RepSpark then surfaces that calculation through the integration, giving sales reps and buyers a clearer view of what can actually be sold and delivered.

Before this enhancement, Full Turn’s operations team had to manually review inventory, order files, incoming WIP, and future commitments to answer availability questions. That recurring calculation could take hours every week.

Now, that logic is handled inside AIMS360 and made visible through RepSpark.

For Full Turn, that saves 2–4 hours every week on one workflow alone. More importantly, it helps the sales team move from reactive inventory checks to proactive, confident selling.

Connecting Production Planning to Sales Strategy

Behind Full Turn’s modernized selling process is a more disciplined production workflow.

Factory purchase orders are managed in AIMS360 with style, color, quantity, ex-factory dates, and in-warehouse dates. Those dates do more than guide internal planning. They determine what availability appears externally through RepSpark.

That connection matters.

If an in-warehouse date changes, the sales experience needs to reflect that reality. By connecting production timelines to the digital selling experience, AIMS360 helps Full Turn align what they sell with what they can realistically receive, fulfill, and invoice.

AIMS360 also supports FOB costing, duty rates, transportation costs, landed duty paid costing, receiving, and profitability calculations. That gives Full Turn visibility beyond the sales order and helps the team understand how production, fulfillment, and margin connect across the business.

One Operational Hub Across Sales Channels

RepSpark is a key order channel for Full Turn, but it is not the only one. Some customers, including certain college accounts, require EDI.

Those EDI orders do not originate in RepSpark, but they still flow into AIMS360.

That gives Full Turn one operational workflow across multiple order sources. Whether an order comes through RepSpark or EDI, the team can manage picking, fulfillment, invoicing, and reporting through AIMS360.

This consistency helps Full Turn scale without fragmenting operations across disconnected systems.

The Results

Credibility That Changes the Conversation

The biggest shift for Full Turn has been in how the company sells.

Reps no longer walk into a sales call or trade show with a blank sheet of paper. They can come in with a suggested order built on real available-to-sell inventory, a curated color story, and the customer’s logos already on file.

Buyers feel the difference in the quality of the conversation. Reps can present targeted assortments to meet the customers’ needs. These aaortments are now backed by accurate inventory instead of starting from uncertainty.

That alignment starts with AIMS360’s inventory and production data and comes to life through RepSpark’s selling experience.

A Transformed Business Model

Full Turn now operates three distinct lines of business, each supported by different parts of its connected RepSpark and AIMS360 tech stack.

The Evergreen Core includes products Full Turn commits to stocking year-round based on historical demand and live inventory visibility. AIMS360 manages the inventory and operational data, while RepSpark surfaces availability for at-once selling.

The Fashion Pre-Book includes seasonal assortments and capsules launched through RepSpark as time-windowed pre-sales. Full Turn can then place factory purchase orders based on actual pre-book demand, plus a buffer, instead of relying only on historical assumptions.

Custom Design Work includes custom colors, fabrics, SKUs, branding, and customer-specific programs. This work remains highly relationship-driven and often happens outside RepSpark, but AIMS360 continues to support the operational foundation behind personalization, production, costing, fulfillment, and profitability.

This is a structurally different company from the one that existed prior to 2020. The connected RepSpark and AIMS360 workflow helps support that evolution by aligning digital selling with operational execution.

Order Accuracy That Builds Trust

Eliminating manual re-keying and giving teams access to more accurate inventory data has reduced the risk of order errors and improved the credibility of the sales process.

When a buyer can see professional product imagery, curated assortments, and inventory availability that reflects operational reality, the conversation moves up a level.

Full Turn is not simply competing on availability. It is competing on personalization, service, and the ability to confidently execute highly customized apparel programs across a broad range of products .

Operational Scale Without Operational Headcount

Five years into its integrated platform, Full Turn has not added home-office headcount despite a complete business model transformation and growing customization volume.

The team did not shrink, but how they spend their time changed.

Instead of spending hours re-keying orders, working substitutions, and chasing inventory answers, Full Turn’s team can focus more time on logo coloring, custom design work, customer-specific branding, and proactive customer support.

The integration did not replace people. It freed them to do higher-value work.

Four Hours Back Every Week

When AIMS360 added the ability to calculate available-to-sell inventory by date, and RepSpark surfaced that calculation through the API, Full Turn eliminated a recurring manual workflow.

The team no longer has to manually run calculations against current stock, future-dated orders, and incoming WIP to determine what can be sold by a specific date.

That saves 2–4 hours every week from one workflow alone.

Profitability and Reporting Stay Connected

Full Turn also relies on AIMS360 for costing, reporting, and profitability.

The team manages FOB costing, duty rates, transportation costs, landed duty paid costing, receiving, commission reporting, exports, invoicing, accounts receivable, and profitability calculations inside AIMS360.

That gives Full Turn a complete operational view of the business: not just what sold, but what each order, program, and product means for fulfillment and margin.

Microsites Extend the Selling Experience

Beyond the core integration, Full Turn uses RepSpark microsites to run digital trunk shows, member-guest tournament programs, regional employee uniform portals, and online ordering experiences without requiring the team to be physically present for every event.

Microsites allow Full Turn to extend trunk-show access beyond one or two in-person days. Customers can place orders on their own time, and the team can use connected workflows to manage order imports, inventory, fulfillment, and invoicing.

For Full Turn, microsites create new selling flexibility while the RepSpark and AIMS360 integration helps keep the operational side aligned.

A Partnership Full Turn Depends On

Full Turn continues to push both platforms forward. As the business evolves, the team’s wish list grows, and both RepSpark and AIMS360 remain important partners in supporting that growth.

The value of the tech stack is not just in the software. It is also in the responsiveness of the teams behind it.

Full Turn described both RepSpark and AIMS360 as responsive partners that have become an extension of the business. When something needs attention, the team is not leaving a message in a dark hole. They are working with partners who understand the urgency of keeping apparel operations moving.

RepSpark and AIMS360 together have helped Full Turn build the operational foundation to compete in a segment of the market that requires accuracy, personalization, and trust.

RepSpark gives Full Turn the digital selling experience needed to present products professionally, support targeted assortments, run microsites, and give reps and buyers better visibility.

AIMS360 gives Full Turn the ERP foundation needed to make that selling experience work: inventory intelligence, production planning, costing, fulfillment, invoicing, EDI, reporting, and profitability.

Together, the platforms help Full Turn sell smarter, deliver more accurately, and support a high-mix, high-customization apparel business built for where the market is going next.

Build a Wholesale Workflow Where Selling and Operations Work Together

RepSpark and AIMS360 help apparel brands connect the front-end sales experience with the back-end operational systems that make fulfillment possible.

With RepSpark powering digital selling and AIMS360 serving as the apparel ERP source of truth, brands can connect curated assortments, microsites, real-time inventory, production planning, fulfillment, invoicing, and reporting into one smarter wholesale workflow.