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How 5.11 Expanded to Over 1,600 B2B Buyers Using RepSpark

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Industry

Outdoor Lifestyle

Challenge

5.11 used numerous platforms to support wholesale growth across multiple divisions in various countries, and those separate platforms lacked a central location to view real-time inventory.

Results

With a single unified platform, 5.11 can share specific assets and integrations amongst the business units globally.

Main RepSpark Features Used

Real-Time Inventory Sync, API Integration

app.repspark.com/511
3
Separate Systems Unified
1,600+
B2B Buyers

The RepSpark professional services team coordinated, drove, and managed a challenging and complicated integration with multiple build-outs and custom business logic and workflows for our North American and EMEA business units. Due to the launch's success and our dealer adoption rate, we are now looking to add our Australian and Hong Kong businesses. RepSpark supports the current phases of our global rollout while we continue to build out new features and enhancements as our business grows. In addition to the daily support desk, we have a dedicated account executive to help ensure the success of our larger initiatives as we continually strive to be the best in class.

Jessica Stevens

Sales Operation Manager at 5.11

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About 5.11

5.11 works directly with end-users to create purpose-built apparel, footwear, and gear designed specifically to enhance the safety, accuracy, speed, and performance of tactical professionals and enthusiasts worldwide.

The Challenge

5.11 needed a unified platform to integrate data with all three software platforms to support its retailers across multiple business units and divisions. However, it was also essential to set up information for specific retailers, such as:

  • Pricing
  • Currency
  • Channel and Country-Specific promotions
  • Languages
  • Business logic such as VAT, taxes, and shipping.

5.11 used numerous platforms to support wholesale growth across multiple divisions in various countries, such as North America, Europe, the Middle East, Africa, Australia, and Hong Kong. The various platforms to manage operations created a lack of visibility of their real-time inventory. There wasn't a data integration to synchronize their systems, causing delay and internal frustration.

The Solution

While 5.11 provides a full-service sales operation, it lacked the tools needed to innovate and grow. 

They chose RepSpark to scale for:

  • Real-time information and transparency to the entire sales processes
  • One centralized system to manage their divisions globally
  • Partners to innovate and drive future growth

5.11 implemented their data through RepSpark's robust APIs to support customer-specific pricing, promotions, customizations, channel discounting, and product attributes based on country (such as "Made in the USA"). 

They set up one central location for doing business and were able to provide real-time metrics on inventory.

5.11 can now support the growth of more than 1,600 B2B retailers globally using one centralized system, and added an Australian and Hong Kong business.

 

The Results

With a single unified platform, 5.11 can share specific assets and integrations amongst the business units globally; 5.11 can now create custom data and business logic workflows depending on any country served. This unification has allowed them to:
  • Support +1,600 B2B Buyers in one place through RepSpark Community
  • Integrate with 3 applications to help manage their business:
    • Microsoft Dynamics
    • Widen Digital Asset Management 
    • Adyen Payment Processing

5.11 was pleased with RepSpark's integration acumen and post-go-live support and services team. They continue to utilize RepSpark to grow their wholesale business.

Ready to See How RepSpark Can Improve Your Wholesale?

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