The Challenge
A lack of central data and all orders being managed via phone and email caused delays and inconsistency in NAOT's customer service which meant they were unable to get orders out in a timely manner.
Without a central data system, they were also lacking insight into small to medium tier wholesale accounts.
The Solution
With several of their retailers recommending to get on RepSpark and already using the platform, NAOT chose RepSpark to grow and scale their wholesale business. From the moment they had a demo of the platform, they were onboard!
The Results
- Online Sales: NAOT was able to better serve their small to medium tier accounts by giving them access to purchase merchandise 24/7 against live inventory.
- More Frequent Orders: Revenue increased 15% in the first 3 months on RepSpark.
- Retailer Growth: NAOT saw its retailer network grow by 400.
- Better Customer Service: NAOT's customer service calls dropped significantly.
By integrating their wholesale business with RepSpark, NAOT was better able to serve their small to medium tier accounts by giving them access to self-serve their purchases 24/7 against live inventory.
The switch not only cut back on their customer service hours, calls and emails, but it allowed them to grow their network by 400 new retailers and increase revenue 15% in just their first 3 months on RepSpark.
NAOT built shoppable Digital Catalogs for their wholesale accounts to shop and connected their ERP to integrate data and inventory so retailers could shop in-stock products.
Retailers were able to make purchases on the evenings and weekends without having to speak to a customer service representative. This access and availability allowed their revenue to increase 15%.
With one platform to manage their wholesale business, they are able to get better insights into their business and make smarter decisions.
As NAOT continues to invest in their wholesale business with RepSpark, NAOT is looking forward to investing into more reporting features to give their reps insights into their accounts and be able to show up to sell-in appointments even more prepared.
