6 Traits Successful Digital Catalogs on RepSpark Have in Common

Digital catalogs are some of the most powerful tools in RepSpark that you can use to showcase your brand and products to potential wholesale buyers. 

There are many ways that you can build a digital catalog but we’ve definitely seen some similarities among some of the brands that are making digital catalog that convert into purchases. 

Here are some of the traits that the most successful brands making digital catalogs on RepSpark have in common. 

1. They Make Various Digital Catalogs, Not Just One

One common theme among the brands crushing digital catalogs? 

They never stop at just one. Instead, they create multiple specialized versions that speak directly to specific audiences or markets.

For instance, savvy brands often segment their digital catalogs geographically. If certain silhouettes, styles, or colors perform better in specific regions, why not highlight these trends in customized regional catalogs? 

Creating these tailored experiences, especially when you can copy and create new digital catalogs based on another one,  is quick and easy. 

2. They Segment by Vertical or Product Category

Another popular segmentation strategy is to create catalogs by vertical or product category. 

Some brands have specialized catalogs just for polos, swimwear, activewear, or accessories. Not only does this provide clarity for your buyers, but it also empowers your sales reps. 

Reps can select exactly which catalogs to present, tailoring line sheets and assortments to the unique interests and buying patterns of their retail accounts.

This approach is fantastic for highlighting your key collections and making your sales conversations even more relevant.

3. They Tailor Marketing Images to Different Buyer Personas

Here’s another secret from top brands: many customize their catalogs by buyer type and will constantly tweak their marketing imagery to reinforce their brand storytelling.

Say your brand appeals to both athleisure and golf retailers. You can use the exact same product lineup but customize each catalog’s imagery and branding to resonate with the respective audiences. 

Think sleek fitness vibes versus classic country club elegance. This small adjustment instantly elevates your brand storytelling, making your catalogs feel personalized and highly targeted.

4. They Always Include a Clickable Table of Contents

A clickable table of contents might seem simple, but it's a game changer for usability. Buyers love convenience. Your digital catalogs should make navigation effortless.

Organize your table of contents by:

• Gender (men’s, women’s, kids’)
  
  
• Product categories (polos, outerwear, accessories)
  
  
• Delivery dates or seasons
  
  
• Specific collections

Your buyers and sales reps will appreciate the ease of quickly clicking through exactly what they want to see without endless scrolling. It saves time and improves their overall experience.

5. They Add Interactive Video and Swatches

You should take advantage of the “digital” part of digital catalogs and create an interactive experience for your buyers.

Some brands, like L*Space, take interactivity seriously by embedding video clips and detailed swatch images.

Including videos that showcase products from multiple angles (like a model doing a full 360-degree turn) helps buyers visualize how items actually look in real life. Adding detailed swatch images allows buyers to zoom in on fabric textures, button details, stitching, and color accuracy, which is something traditional printed catalogs simply can’t provide.

Interactive content adds depth, dimension, and excitement to the buying process, and will make your catalog stand out.

6. Use Your Catalog as an A/B Testing Tool

Here’s a bonus tip: use your digital catalogs to gather data. 

Many smart brands leverage their digital catalogs to AB test their covers, hero images, and marketing concepts before committing to print or broader marketing campaigns.

By placing the same digital catalog with different cover images on your branded landing page, you can track engagement and determine what resonates best with your wholesale buyers. This valuable data helps you make informed decisions about your print materials, trade show displays, and marketing initiatives without the risk and expense of guesswork.

Why Digital Catalogs Matter for Wholesale Success

If you're still handing over traditional paper catalogs at trade shows, you’re missing opportunities. Digital catalogs offer rich interactive experiences, targeted storytelling, detailed analytics, and unparalleled flexibility that paper simply can't match.

By using these tips to strategically segment your digital catalogs, incorporate interactive elements, and gather crucial data, you'll dramatically elevate your wholesale relationships and drive stronger sales.

Think beyond static pages and really embrace the kind of potential digital catalogs can bring to your wholesale business.  

If you want to learn more about digital catalogs and the impact they can bring to your business, check out this page.