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Growing Great Brands

8 Signs your Brand is Ready for B2B Commerce

Discover if it's time to grow your business by investing in a B2B digital selling tool.


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Are you growing something extraordinary? If so, you may find yourself in the struggle of when to invest in new technologies to help you scale versus continuing to do it yourself on a low budget. If you find yourself constantly questioning if it’s time to invest in a B2B selling tool that will make your life easier, then you’ve landed on the right blog. 

While you grow, it’s essential to manage a budget, but equally, if not more important, is managing your time so you can take advantage of strategic opportunities. Investing in a B2B selling tool can provide you with many opportunities, but most importantly, it will:

      • Save you time and frustration with streamlined opportunities that will grow your business.
      • Provide better access and data to reach your customers.
      • Give you a live pulse on your business with POS management software.
      • Enhance your customer service by tracking orders from the warehouse to your customer’s door. 

On top of all these benefits, research is proving that it’s the smart direction to grow your business. According to the 2021 B2B Ecommerce Market Report by Digital Commerce 360, 62% of companies who invested in B2B eCommerce revealed had at least a 25% increase in sales in 2020. In the study looking at 110 B2B sellers of different sizes, 12% of the businesses actually saw their sales increase by over 75%. 

Ready to decide if your business is prepared for growth? Here’s our list of the top eight indicators that it’s time to make the switch to an online selling tool. 

1. You have 50-100 buyers.

The numbers are becoming too big to manage. You have scaled your wholesale business, and preparing for your buying appointments and analyzing their performance takes more time than actually communicating with your buyers.

2. You are getting requests on your website from buyers.

Are you finding more wholesale requests coming through than usual? Don’t miss out on the opportunity to capitalize on their interest. You can set up automatic responses and share Digital Catalogs that can be an immediate order without you having to lift a finger. 

3. Your customers are ordering repeat products.

Do you have customers who like to order “the usual,” then you have to scramble to remember what that order was? With Accelerate, buyers can go in and simply order a repeat. 

4. Your customers are asking to buy online.

You're busy, and your buyer is busy - wouldn’t it be easier if you could both enter an order on your own time instead of dealing with the nuances of the back and forth? Enhance your customer service by making it easier for buyers to do business with you. 

5. Your reps are swamped and need help with automation processes.

How much time are your reps doing busy work instead of using their brain to develop a strategy? Stop wasting your employee genius and empower your sales reps to use their brain for powerful conversations and strategy sessions to grow your business.

6. Your sales are constantly on the rise.

Are you experiencing ongoing growth? If so, it’s an exciting time, and your conversations may be filled with “how do we support this growth?” Best answer - invest in a technology that supports the growth you are experiencing now and where the growth you want to experience tomorrow.

7. Your competitors sell online.

This is a big one. If your buyers can easily purchase with your competitor, then you are risking losing their booking dollars. Beat your competition and make transactions easy.

8. You want to reach new customers.

Is it part of your growth goals to find new customers? This could mean recent networking events, and it also means more leads to manage. Make it easy for your reps to grow and hit their numbers by having a tool to manage new and existing customer data. 

If these eight signs resonated with you and where your business is headed, then get started with Accelerate today. All it takes is a simple connection to your Shopify site or uploading a spreadsheet of your products to get started.

Get Started with Accelerate

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