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by RepSpark Team on April 28, 2025
Tariffs are reshaping the landscape for brands and retailers, with 76% of retailers reporting disruptions and 85% of brands feeling strain from rising costs, according to our April 2025 survey of nearly 200 brands and retailers.
The uncertainty of the situation demands proactive strategies to protect your margins, streamline operations, and maintain strong retailer relationships.
Based on the feedback we received, we compiled a strategy on how you can use eight different features within the RepSpark platform to navigate these challenges efficiently.
1. Dynamic Pricing for Margin Protection
With 78% of retailers citing price increases as a top concern, brands need pricing flexibility.
RepSpark’s dynamic pricing lets you set flexible price lists based on order date, type (e.g., pre-book vs. at once), or channel. Raise prices on reorders to safeguard margins while honoring original prebook pricing to ensure fairness for loyal retailers. This agility helps you respond to tariff-driven cost hikes without disrupting partnerships.
Read this documentation on how to use dynamic pricing rules tailored to your needs.
2. Smart Catalog Strategies for Targeted Offerings
Brands are adjusting inventory (38%) and exploring new suppliers (35%) to counter tariff pressures.
RepSpark’s smart catalog strategies allow you to create lean, targeted digital catalogs that reflect adjusted product lines, updated pricing, or US vs. international assortments.
Copy and paste existing catalogs, then modify to highlight tariff-friendly products or high-margin items. Remove products that have been eliminated due to slimmed down lines. Hide pricing for new buyers that may not have purchased pre book items.
Watch this video on how to streamline catalog updates.
3. At-Once Inventory Visibility to Drive Cash Flow
Retailers are anxious about inventory delays (32%) and want to stock up before shortages.
RepSpark’s at-once (ATS) inventory visibility lets you spotlight in-stock items in your portal and marketing materials, driving immediate cash flow.
Promote these items to ease retailer concerns and signal resilience against global trade challenges, boosting solidarity and sales.
Action: Update your portal to highlight ATS inventory and share it with retailers via email campaigns.
4. Microsites with Purpose for Cost-Effective Sales
Retailers need education to explain pricing to customers (14%).
RepSpark’s Microsites offer a low-cost way to create branded, shoppable pages for B2B or institutional buyers.
Customize by product, pricing, or territory to promote high-margin items without inventory overhead. Partner with brick-and-mortar stores to sell directly, reducing e-commerce marketing spend.
Watch our recent Microsite Workshop to build impactful Microsites for your brand.
5. Retailer-Focused Campaigns to Encourage Reorders
Retailers want clarity on “exactly what lines are being affected” (survey quote).
RepSpark supports retailer-focused campaigns to drive reorders of ready-to-ship items before price hikes.
Encourage retailers to check their RepSpark portal for ATS inventory and place orders to secure stock, protecting their margins and your sales.
Action: Send out an email campaign to retailers to notify retailers about tariff-impacted lines and promote at-once deals.
6. Localized and Hiding Prices in Assortments to Mitigate Tariff Exposure
With 44% of retailers frustrated by uncertainty, region-specific strategies are key.
RepSpark’s international and multi-currency features let you adapt assortments by geography and currency, minimizing tariff exposure.
Tailor offers to highlight products less affected by tariffs in specific markets, ensuring competitive pricing. Share curated assortments with buyers hiding wholesale and retail prices during the initial sale to allow for future flexibility.
Use RepSpark’s international and multi-currency features to adapt offers based on region-ideal for mitigating tariff exposure by geography.
Watch this video on Changing Currency in Assortments and hiding pricing to share product assortments.
7. Communicate with Buyers and the Sales Team with the Branded Landing Page
Clear communication is critical, as 58% of retailers seek transparent updates from brands.
RepSpark’s branded landing pages allow role-specific messaging. Buyers see tariff-impacted lines or “Made in America” assortments, while sales teams access strategic updates.
Link directly to at-once deals, curated collections and new assortments to drive action by role.
Watch this training on Branding Landing Pages to customize your communications.
8. Educate Buyers Through the Platform
Retailers are scrutinizing purchases, with 23% noting price sensitivity and requesting “Country of Origin on web pages.”
RepSpark lets you add product attributes like country of origin to PDPs, catalogs, and Microsites, enabling retailers to filter for American-made products. Highlight value, origin, and durability to build trust and justify pricing.
Action: Update product attributes in RepSpark to include features you want to spotlight and share via your Digital Catalogs or Microsites.
Communication is Key
At the end of the day, staying ahead of tariffs requires agility, transparency, and strong retailer partnerships.
RepSpark’s tools empower brands to adapt quickly and communicate effectively. Our survey shows brands and retailers are eager for solutions, with 52% of retailers wanting insights into what others are doing.
If you're ready to act on these strategies, reach out to your Account Manager today with any questions you may have.
If you are not yet a brand on RepSpark but want to see how RepSpark can transform your tariff strategy, chat with a RepSpark expert today.
