RepSpark Brand Spotlight: Peter Millar

Peter Millar Runs Its Wholesale on RepSpark — and Has for a Decade

Peter Millar set the bar for premium lifestyle apparel when it launched in 2001. From signature cashmere sweaters to a full range of golf and dress apparel, the brand built its reputation on craftsmanship, quality, and an unwavering standard of customer experience. That same standard shapes how they run their wholesale business.

Peter Millar has partnered with RepSpark since 2015. For a brand of this caliber — one where presentation, consistency, and buyer relationships define the business — a generic ordering tool isn't enough. RepSpark gives Peter Millar's sales team a digital environment that reflects how the brand actually sells: curated product presentations, streamlined pre-season ordering, and an always-on digital showroom that retail buyers can access on their own time.

The result is a wholesale operation that matches the premium experience Peter Millar delivers on the retail floor. Buyers get a professional, efficient ordering experience. The sales team spends less time on logistics and more time building the relationships that drive the business. And RepSpark's platform handles the operational complexity — digital catalogs, order management, custom merchandise — so Peter Millar's team doesn't have to.

For brands competing at the top of the golf and lifestyle market, the wholesale experience is part of the brand. Peter Millar gets that. So do we.

“From the original signature cashmere sweaters to a wide range of casual and formal wear, the Peter Millar line embraces a classic, old-world style resplendent in sharp detail, superb craftsmanship, and only the highest quality materials available.”  - Peter Millar

Peter Millar “Sets the Standard” in maintaining Corporate Social Responsibility by providing clear guidelines and resources to their employees and vendors to maintain their values as a company. With product styles ranging from golf to business appeal, Peter Millar has become one of the fastest growing global brands in the lifestyle apparel market.

Read more about Peter Millar.

RepSpark and Peter Millar, a Partnership:

RepSpark and Peter Millar have been partners since 2015. Peter Millar is widely known for having exemplary customer service and care, and the RepSpark Team is proud to be an extension of such a great company. That same dedication is shown through the working relationships we have with the team. RepSpark and Peter Millar have been able to work closely together to provide the latest B2B sales tools and technology, and in return are leaders in the lifestyle and golf marketplace. RepSpark is honored to be able to highlight such an amazing team and company. 

Ready to see how RepSpark powers wholesale for the brands that set the standard in golf and lifestyle apparel? Request a discovery call.