Feature Spotlight: Generate New Revenue with Microsites

At their core, Microsites are mini storefronts that allow you to present a curated assortment of products to a specific audience. 

For some of the brands on our platform, that might be a landing page they use for a golf tournament, for others it may be used for members of a club, or attendees of a trunk show. 

You can think of using a Microsite as a way of creating a B2B2C experience directly from your existing wholesale ecommerce platform (in this case RepSpark) without additional heavy lifting.

In just a few clicks, brands can set up event-based or evergreen shopping experiences that drive revenue, increase brand visibility, and strengthen customer loyalty.

Let’s go over some of the different ways your brand can use a Microsite. 

Post-Event Shopping That Extends the Experience

One of the most popular ways that our existing partner brands use RepSpark Microsites is for post-event shopping.

Let’s paint a picture of how this works. 

Players leave a tournament after receiving a product, and after they find out how much they liked that product, they wish they could have grabbed that product in multiple colors. 

Using a Microsite, brands can create a pop-up shop after the event that showcases the products featured during the tournament so players can easily shop the collection. Oftentimes brands also offer a special incentive like 10% off for these post-event Microsites. 

Brands, or a retailer they’re working with, can even configure Microsites for drop shipping or ship-to-club options. This not only gives players a seamless shopping experience but also drives them back into the clubhouse to create another touchpoint for potential upsell opportunities.

Pop-Up Shops for Any Occasion

Microsites aren’t limited to tournaments. They’re also a powerful tool for:

• Holiday pop-up shops
  
  
• Special events and trunk shows
  
  
• Club, gym, or studio activations
  

By offering a temporary storefront tied to a specific event or audience, brands can collect orders, expand their reach, and strengthen community connections, all without carrying extra inventory.

Microsites are also easy to share with partner retailers through simple URLs. 

As Workarounds for Limited Floorspace

For many retail locations, space is limited. A smaller gym, pro shop, or clubhouse might only carry men’s apparel, a core pricing tier, or a select assortment. Microsites let brands go beyond those constraints.

Brands working with retailers with limited floorspace, but a desire to sell their product can offer their retail partners a Microsite they can share with their buyers that offers collections they don't have room for in their store. 

Brands can also offer higher-tier or seasonal products and generally provide a broader assortment while keeping inventory risk low. 

This makes Microsites a strategic extension of your wholesale presence to make sure your full line is always within reach of the right audience.

Flexible Setup, Simple Management

Setting up a microsite inside RepSpark is quick, intuitive, and highly customizable:

• Catalog options: Set up by points, dollars, or product category.
  
  
• Branding: Drop in custom images and event details for a branded experience.
  
  
• Communication: Display instructions, order deadlines, or event links directly on the site.
  
  
• Order controls: Decide whether to accept credit cards, enable drop shipping, or set open/close dates to meet production timelines.
  
  
• Inventory integration: Link to true inventory for real-time visibility during your events as the orders are coming in.
  
  
• Customization: Enable logo'd or personalized products with just one click.

You can manage everything from a single admin screen so you, and your team, have complete control. 

Think of Microsites as a sales strategy accelerator that can help you extend revenue opportunities during (and after) your events. They provide tailored shopping experiences to your customers and members. 

They can expand your product reach without increasing the physical inventory you need to have onsite, and they create branded touch points that reinforce brand awareness and loyalty. 

Whether you’re running a golf tournament, a holiday trunk show, or simply want to extend your brand presence at clubs and gyms, Microsites give you a scalable, flexible, and profitable solution.

If you want to hear more about how Microsites can unlock new sales opportunities and deliver curated shopping experiences that engage your customers, reach out to our team today.