Feature Spotlight: Shoppable Digital Catalogs

Making your products easy to browse, engage with, and order is one of the best things you can do to win over wholesale buyers. 

This is where RepSpark’s Digital Catalog comes in. This feature gives you a fully interactive, online, shoppable, catalog that can do so much more for you than a traditional paper catalog. 

What is a Digital Shoppable Catalog?

A digital shoppable catalog lets buyers flip through pages online, favorite products, and add items to single or multiple orders. 

Go through the video above to see how it lets buyers access real-time product details, easily search through a table of contents, filter by product categories, and find exactly what they need in a matter of seconds. 

Savings From Print Costs

We’ve heard from customers about the savings they’ve seen from using digital catalogs. 

One of our long-time customers L*Space saved $70k from not printing out a digital catalog one year. They still saw the same effect they would have seen in terms of demand from the digital catalog and it also saved them the hassle of transporting physical booklets around at trade shows that year. 

They were also able to make last-minute changes to the digital catalogs without having to worry about reaching the printer in time for the change or needing to add corrections after the fact if the physical catalogs were already printed. 

Features That Outshine Print

Unlike static paper catalogs, RepSpark’s digital catalogs offer:

• Rich Media Views: Multiple product angles, close-up swatches, and even embedded 360° videos.
• Always-Updated Pricing: Any changes to pricing or product availability are instantly reflected.
• True Inventory Visibility: Buyers see real-time stock and availability dates, preventing order errors.
• Searchable Content: Quickly find specific products or collections.

Buyers can place orders directly from product pages. They can download Excel order forms in catalog or alphabetical view, and they can also export catalogs as PDFs to share with others. 

Alongside these features, digital catalogs also give brands a level of flexibility and customization that they wouldn’t initially think of. 

A brand could make a master digital catalog that they use to share with their general buyer list. But they could then duplicate that catalog and filter it for specific purposes. 

Maybe in one duplicate a brand filters out everything but accessories to create an accessories only catalog. Maybe they customize it to create a seasonal drop catalog, or even a carryover product collection. The choice really depends on what the brand needs, and creating these new catalogs just takes a few minutes. 

And if a brand is looking to share that catalog to a country with a different currency, that’s no problem at all either as RepSpark offers various currency options for localized selling. 

Why Digital Catalogs Should Matter to Brands

With a digital shoppable catalog, brands eliminate outdated information, reduce ordering errors, and give buyers an engaging, seamless purchasing experience. 

Whether you’re presenting at a trade show, meeting with a key account, or sending a follow-up email, your catalog becomes a living sales tool accessible anytime and anywhere.

If you want to learn more about our digital catalog tool, head over to our page dedicated to the feature.