Feature Spotlight: Use Branded Landing Pages to Drive Sales

Think about having the ability to greet every user who logs into your site with a customized, visually appealing, and targeted experience. 

Branded landing pages on RepSpark allow you to do just that. They’re your way of showcasing specific products, catalogs, and messaging tailored to a specific buying season.

Let’s take a look at what this powerful tool can do for you. 

What Exactly is a Branded Landing Page?

A branded landing page is the very first page users see when they log into your RepSpark site. It serves as a centralized hub to display product catalogs, assortments, videos, and important communications. 

Brands can use their landing page to strategically drive buying activity by showcasing specific products, promotions, and announcements right at a buyer’s first point of contact. 

The branded landing page provides buyers with immediate access to essential information to seamlessly navigate from the landing page directly into product assortments, to make sure they spend less time searching and more time making informed purchasing decisions.

Tailored Experiences for Different User Roles

One of the biggest benefits RepSpark’s branded landing pages bring to the table is their flexibility. 

Brands can customize different landing pages based on user roles to make sure each type of user receives the most relevant information.

• For Buyers: When buyers log in, the branded landing page can prominently feature best sellers, new product assortments, at-once products, and exclusive deals designed to drive immediate buying decisions. It can also serve as a visually engaging space for highlighting influencers or ambassadors spotted wearing your products.
• For Sales Reps: When your sales team logs in, they can immediately access critical sales information such as items that are back in stock, competitively priced products, new product assortments for upcoming events, or sales meetings and document sign-off reminders. This ensures your sales team remains informed, efficient, and always ready to close deals.

A Powerful Marketing and Communication Tool

Beyond simply showing product assortments, the branded landing page serves as an ideal platform for targeted communication. Brands can easily create tiles to:

• Announce restocked items or seasonal product launches
• Directly communicate sales strategies, training materials, or event details to reps
• Link directly to important documents or digital resources

By keeping communication clear, accessible, and role-specific, RepSpark helps streamline your messaging and ensures important information never goes unnoticed.

Test, Learn, and Optimize with A/B Testing

Another significant benefit is the ability to A/B test your product catalogs and promotional strategies. Want to know if a specific catalog cover or assortment is resonating with your audience? 

The branded landing page allows you to set up different versions and monitor engagement, enabling you to make data-driven decisions and continually optimize your marketing efforts.

Create a Lasting Impression with RepSpark

Ultimately, the branded landing page feature within RepSpark gives brands a strategic advantage in personalizing their wholesale interactions. 

Whether a brand is working toward improving their buyer experience, attempting to simplify their sales rep’s job, or fine-tuning marketing strategies, RepSpark’s branded landing pages provide the flexibility they need to stand out and make an impression. 

If you want to learn more about RepSpark’s other features, check out our full playlist of feature videos here.