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by RepSpark Team on July 2, 2025
(Anaheim, CA) – NIAM Sports, the modern lifestyle apparel brand known for blending refined performance with purposeful design, has announced a strategic partnership with RepSpark, a leading provider of digital solutions for B2B wholesale e-commerce.
This collaboration will enable NIAM Sports to efficiently expand its wholesale presence and connect with retail partners aligned with the brand’s vision of timeless craftsmanship, innovative design, sustainable practices, and subtle luxury.
“We’re proud to join the RepSpark platform as part of our strategic expansion into the wholesale market,” said Bill Hulburt, CEO of NIAM Sports. “As we explored solutions to streamline our sales and marketing efforts, RepSpark stood out for its robust integration capabilities and impressive reach across the industry. For NIAM Sports—a new brand at the intersection of refined performance and lifestyle apparel—this partnership offers access to a network of buyers who align with our vision and values. We look forward to a successful collaboration and to growing our presence with the RepSpark community.
Why RepSpark?
NIAM Sports selected RepSpark for its intuitive, powerful platform and extensive industry reputation.
RepSpark’s key advantages include seamless system integrations, intuitive online ordering processes, real-time inventory visibility, and robust wholesale management tools, making it easier for NIAM to manage growth and optimize buyer relationships.
“We’re thrilled to welcome NIAM Sports into the RepSpark community,” said Meghann Butcher, CEO of RepSpark. “Their sophisticated blend of sustainability, timeless style, and performance resonates strongly with today’s discerning consumer. We're excited to help them expand their reach and connect effortlessly with aligned retail partners.”
Refined Performance Meets Sustainable Luxury
NIAM is your go-to brand when you're looking for subtle luxury that's as purposeful as it is stylish. Think of it as refined simplicity meets everyday performance.
Crafted from premium Peruvian cotton, the brand’s apparel feels incredibly soft, lasts for a long time, and breathes comfortably through any activity. The brand implements sustainable and ethical practices to design versatile pieces that effortlessly moves with you from an active day to a sophisticated night out.
The brand’s proprietary SwingFree™ design, featured in its Performance Collection, provides advanced features like 4-way stretch, SPF 50 protection, moisture-wicking, and odor control.
NIAM is all about timeless essentials that you’ll reach for time and again, designed specifically for those who value quality, quiet confidence, and a wardrobe that matches their refined lifestyle.
Key Features of RepSpark’s Platform
RepSpark provides NIAM Sports with powerful digital solutions designed to optimize wholesale operations:
- Seamless Integration: Accurate inventory management and real-time sales updates.
- Custom Assortments: Tailored product offerings to meet unique retailer requirements.
- Efficient Ordering: Streamlined processes for bulk orders, rapid reorders, and promotional management.
- Real-Time Sales Insights: Comprehensive analytics for informed strategic decisions.
- 24/7 Accessibility: Continuous access to product information, inventory, and order management.
Retailers interested in carrying NIAM Sports products can create their account at repspark.com/retailers and explore collections directly through the RepSpark Community.
About NIAM
NIAM is a modern lifestyle brand where refined performance meets purposeful design. Blending premium natural materials with innovative performance fabrics, NIAM creates versatile apparel that balances comfort, movement, and timeless style. From soft Peruvian cotton casual pieces to technically advanced garments featuring proprietary SwingFree™ design, NIAM offers collections thoughtfully crafted to transition seamlessly—from active pursuits to elevated social settings. Focused on quality, functionality, and enduring design, NIAM delivers apparel that resonates with today’s discerning, multi-faceted consumer.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets, and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join the RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
Contact
Eric Gandarilla
Content Marketing Manager
eric.gandarilla@repspark.com
www.repspark.com
