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by RepSpark Team on August 5, 2025
(Charlottesville, VA and Anaheim, CA) – Rhoback, a fast-growing activewear brand known for exceptionally comfortable apparel that blends performance, style, and versatility, has announced a strategic partnership with RepSpark to accelerate its expansion into wholesale markets.
This partnership will empower Rhoback to streamline its wholesale operations, by providing simplified ordering, real-time inventory access, and enhanced service for retail partners, that include golf pro shops, collegiate bookstores, and specialty retailers.
“We’re thrilled to partner with RepSpark as we take the next step in growing our wholesale business,” said Renée Sundén, Director, Business Operations at Rhoback.. “From our very first conversation, it was clear they offer a best-in-class platform backed by a truly exceptional team. Their intuitive technology, network, and client retention stood out immediately. The overwhelmingly positive feedback we’ve heard from others only reinforced our confidence in this decision. As we continue expanding into wholesale, we’re excited about how RepSpark will streamline our processes and support both our team and our retail partners."
Developing the Highest Quality Products for Active Lifestyles
Rhoback was founded in 2016 and began by selling out of a camper while traveling the East Coast. The mission for the brand has always been to craft the highest quality activewear to support an active lifestyle.
Their name and logo was inspired by their beloved dog Bunker (a Rhodesian Ridgeback).
Rhoback's expansive men’s and women’s product line features their signature Performance Polos and incredibly soft hoodies to stylish skorts and dresses, all made from the highest quality fabrics designed for ultimate comfort and performance.
The brand has rapidly become a standout in the activewear space. While it began as a direct-to-consumer favorite, it is now establishing a significant wholesale presence nationwide.
Why RepSpark?
Rhoback chose RepSpark due to its powerful and intuitive platform designed to meet the specific needs of specialty retail and the golf industry.
Key advantages RepSpark brings to Rhoback include seamless integrations, efficient ordering, real-time inventory management, customizable product assortments, and 24/7 accessibility for retailers.
“Rhoback’s impressive growth, innovative activewear designs, and commitment to quality and comfort make them an ideal partner,” said Meghann Butcher, CEO of RepSpark. “We're excited to simplify their transition into wholesale markets, making it even easier for golf, collegiate, and specialty retailers to bring Rhoback’s exceptional apparel to their customers.”
Retailers interested in carrying Rhoback products can create an account at repspark.com/retailers and explore the brand’s collections directly via the RepSpark Community.
About Rhoback
Rhoback was founded on the mission of developing activewear that could seamlessly transition from one activity to the next. With the belief that there is an activity for everyone, Rhoback set out to produce activewear to match their active lifestyle. Blending performance, comfort, and style to create versatile activewear, Rhoback remains dedicated to developing the highest quality products and content on the market. Having started exclusively direct-to-consumer through their e-commerce site with men's products, Rhoback has since introduced a women's line and is now expanding into wholesale. Inspired by their logo, mascot, ambassador, and dog, Bunker, Rhoback gets its name from the Rhodesian Ridgeback breed, who serves as the inspiration behind their crave activity lifestyle. Rhoback believes an active lifestyle introduces new passions, builds community, and leads to a healthier life and are here to provide activewear and content to support it. Learn more on Instagram @rhoback or at Rhoback.com.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets, and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join the RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
Contact
Eric Gandarilla
Content Marketing Manager
eric.gandarilla@repspark.com
www.repspark.com
