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by RepSpark Team on February 17, 2026
The modern wholesale B2B landscape is data-rich, but often insight-poor.
Every day, sales reps and retail buyers log into platforms like RepSpark and are greeted by tables filled with hundreds of order lines.
Somewhere in that sea of data are critical are actions that these reps and users should be taking. There might be revenue at risk, drafts about to expire, or just some anomalies that need attention.
But finding them takes time. It requires manual scrolling, filtering, and mental cross-referencing. It’s a process that takes a toll on your mental and slows down business.
So, here’s something to help with that on RepSpark.
We recently released the first version of RepSpark Insights, a new AI-powered feature designed to transform how you interact with your orders.
What is RepSpark Insights?
RepSpark Insights is an AI-generated summary located at the very top of your Orders page. It automatically analyzes the visible order data on your screen and surfaces actionable intelligence instantly.
This is not a chatbot you have to talk with, and it’s not a complex historical trend analysis tool. It is a focused, proactive lens on the current state of your business.
It uses advanced AI to scan your orders and immediately identify time-sensitive issues, anomalies, and strategic opportunities without requiring you to manually analyze a single row of data.
It cuts through the noise to tell you exactly what matters right now.
Moving from Information to Action
The core value of RepSpark Insights is that it’s actionable, not just informational. Every insight it provides points to a specific next step.
The feature is context-aware and adapts its insights depending on whether you are logged in as a Sales Rep or a Buyer.
For Sales Reps (Sellers): Prioritize Revenue
Managing multiple customer accounts simultaneously is a juggling act. RepSpark Insights helps you drop fewer balls.
Instead of manually scanning for stalled orders, the AI summary might tell you: "Three key accounts have draft orders expiring in the next 48 hours totaling $15k in potential revenue."
The benefit to a rep is pretty simple. You know exactly which customers need attention, where revenue is at risk, and which orders show unusual patterns, and you’ll know all this without having to analyze a bunch of spreadsheets.
For Buyers (Retailers): Instant Visibility
For multi-location retailers managing draft orders across various stores, manual review is inefficient and error-prone.
Instead of hunting through Excel tables to see what your different store managers are doing, RepSpark Insights provides an immediate overview: "Unusual activity detected: Store location B has placed 3 duplicate draft orders today."
The benefit here is that you can stop looking for visibility on your business. You’ll get instant visibility into expiring drafts, unusual orders, and upcoming deadlines in just a few seconds.
Getting Insights in Seconds
The most significant metric for RepSpark Insights is time saved.
During our beta testing and user research, we found that the type of manual analysis required to spot these issues typically took users anywhere from 10 to 15 minutes per session.
With RepSpark Insights, that analysis happens automatically in three to five seconds.
By eliminating the cognitive load of reviewing order tables to understand status, RepSpark empowers your team to be proactive rather than reactive. You can catch issues before they become problems.
The High Cost of Cognitive Load in Wholesale
We also wanted to provide a little more insight into why we made this tool.
Research shows that B2B buying groups spend significantly more time researching independently online, often overwhelmed by information density. When buyers or reps have to expend too much mental energy just figuring out what needs attention, decision-making slows down.
B2B customers now demand the same level of speed and intuitive experience they get as B2C consumers. They don't want to hunt for information; they want it served to them proactively.
If your sales reps are spending 15 minutes every morning just analyzing spreadsheets to figure out who to call first, that’s time not spent selling. If a buyer misses an expiring draft order because it was buried on page three of their dashboard, that’s lost revenue for everyone.
RepSpark Insights was built to solve this exact friction.
RepSpark Insights is now live for users who have the RepSpark Flow update enabled. There’s no setup required; it works automatically with your existing visible order data.
For any brands not on RepSpark that are interested in how AI insights can help their wholesale brands, reach out to our team to schedule a 1-on-1.
FAQ
What is RepSpark Insights?
RepSpark Insights is an AI-powered feature located at the top of your Orders page. It automatically analyzes the visible order data on your screen to surface actionable intelligence (like time-sensitive issues, anomalies, or strategic opportunities) without requiring you to manually filter or scroll through rows of data.
How does RepSpark Insights help sales reps?
For sales reps, the tool prioritizes revenue. Instead of manually scanning spreadsheets for stalled orders, the AI might identify that key accounts have drafts expiring soon or flag unusual order patterns. This tells reps exactly which customers need attention instantly, allowing them to be proactive rather than reactive.
How much time does RepSpark Insights save?
The primary benefit is speed and reduced cognitive load. User research found that manually analyzing order tables for issues typically takes 10 to 15 minutes per session. RepSpark Insights performs this same analysis automatically in just three to five seconds.
