Public Relations and Social Media Manager - SAAS B2B E-commerce Platform

About this Position

RepSpark, a rapidly growing SAAS B2B ecommerce software company based in Southern California, is hiring a full-time Public Relations and Social Media Manager to join the expanding Marketing team. In this role, you will be instrumental in promoting our SAAS B2B e-commerce platform for current and future customers, collaborating with stakeholders, clients, partners, and media outlets. The position offers an exciting opportunity to contribute to cutting-edge technology, enabling intelligent selling in the apparel, footwear, and accessories industries. The selected individual will focus on creating, managing, and engaging with social channels, staying updated on industry trends, collaborating on SEO-optimized content with digital specialists, and building press relationships in the B2B technology and retail space. The ideal candidate possesses strategic thinking, strong communication skills, a B2B social media understanding, and a passion for advancing innovative software solutions.

Key Responsibilities:

• Social Media Management 
  • Develop and implement comprehensive social media strategies tailored for a B2B retail audience on multiple platforms
  • Create, curate, and manage content that showcases our software solutions and addresses the needs and challenges of RepSpark’s customers.
  • Monitor social media channels for industry-specific trends, competitor activities, and relevant conversations within the retail and tech landscape.
• Content Creation and SEO Optimization 
  • Collaborate with RepSpark’s digital specialists to create content that aligns with SEO strategies, showcasing the value of our software products in the market.
  • Ensure all content speaks directly to the pain points and interests of RepSpark’s clients.
  • Stay informed about evolving SEO trends in the B2B technology sector.
• Press Relations 
  • Cultivate and maintain relationships with key journalists, industry analysts, and thought leaders within the B2B software, retail and technology sector.
  • Draft and distribute press releases, whitepapers, and other communications materials with a focus on B2B software innovations.
  • Respond promptly to media inquiries and coordinate interviews and press events specific to RepSpark initiatives 
• Analytics and Reporting
  • Utilize analytics tools to track and analyze the performance of social media campaigns and PR efforts within the B2B and retail space.
  • Provide regular reports on key performance metrics and adjust strategies to align with B2B software market dynamics.
• Brand Advocacy in B2B Communities:
  • Identify and nurture brand advocates within the B2B retail and tech community.
  • Encourage and facilitate user-generated content that resonates with our B2B audience.

Qualifications:

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Proven experience in social media management and public relations, preferably within the B2B software, retail, and/or technology sector.
• Strong understanding of SEO principles and content optimization for B2B audiences.
• Excellent written and verbal communication skills with the ability to communicate complex technical concepts in a clear and compelling manner.
• Familiarity with social media analytics tools relevant to B2B marketing.
• Creative mindset with a keen understanding of B2B buyer personas.

Benefits:

• Fun / Fulfilling: Awesome culture and meaningful work!
• Autonomy: Trusted to follow your passion and make it your own
• Growth: Opportunity to be more – for you and the business
• Wellness: We believe in a real work-life balance and have a strong family-orientated culture
• In addition to a fun and fulfilling team and environment, other benefits provided include:
  • 401(k)
  • Medical, Dental and Vision Insurance
  • Generous time off - 10-vacation/personal days plus a generous company holiday schedule
  • The choice between working remote or in-office 
• Your choice of a Mac or PC laptop

About RepSpark:

RepSpark is the leading SAAS B2B wholesale ecommerce platform designed to help brands sell intelligently. Our cloud-based software applications empower brands in the apparel, footwear, and accessories industries to streamline their wholesale processes and enhance the customer experience. With a focus on creating cutting-edge technology, design, and back-end functionality, our dedicated development team takes pride in delivering a top-notch platform.

RepSpark Systems is proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, creed, marital status, pregnancy, disability, national origin, sexual orientation, gender identity, veteran status, or any other protected category. Please let us know if you

need accommodation due to disability. We celebrate our inclusive work environment and will always strive to create a diverse and equitable workplace by hiring people from all racial, ethnic, and socioeconomic backgrounds.