A B2B Growth Guide for Emerging Brands

The 5 Key Features to Learn First

Best Practices for Your Storefront

Curate custom assortments that specific retailers will want to shop so you show the right products to the right retailers (by climate, category, or region), and study what top-performing catalogs on RepSpark have in common.

Retaining Existing Retailers

Your best growth engine is the retailers you already have. Serve them well, and they’ll keep coming back. Here are proven strategies to onboard and better your existing retailers.

Expanding to New Retailers

Finding new accounts doesn’t mean endless cold calls. RepSpark helps you onboard and qualify new buyers quickly. But you need to have a strategy in place to support the growth.

Here are a few action items that will make a difference when focusing on expanding your retailer network:

• Assign a point person for retailer onboarding.
• Approve new buyers with a simple process.
• Book intro calls, build assortments, and present your line.
• Follow up to close and turn interest into orders.
• Create custom assortments for a new buyer to test your product. You can make a small, medium and large package based on their store size and budget. This way you can protect your brand story and their investment with a curated collection to test your brand.

Share the Link to your B2B Site

The key is to be everywhere your buyers are. In your Admin Panel, you can access the link to your site as well as a QR Code that can be used on print material.

Here are a few ways you can promote your B2B site link on RepSpark:

• Add your storefront link to your DTC website footer.
• Include it in your email signature.
• Print QR codes for trade show print material
• Add to your business card
• Post it on LinkedIn and social media when announcing new collections or drops.
• Share it in your retailer newsletters with curated product highlights.

Messaging that Converts

Email Campaigns

• Announce new assortments, pre-books, and best-sellers.
• Share “Last Call” emails to drive urgency before cut-off dates.
• Spotlight top-performing products with quick reorder links.

SMS Marketing Campaigns

• Send short, timely updates for new drops and restocks.
• Alert buyers when prebooking is starting or about to close

• Match products to the right retailers: swim shops vs. ski shops, golf pro shops vs. resort boutiques.
• Tag retailers based on region, seasonality, or buyer history.
• Share custom digital catalogs and/or assortments filled with the product specific retailer groups will want to look at. 
• Market the segmented retailers with lifestyle images of their area. For example, if you have a ski collection, use lifestyle images of enjoying the snow in your gear. 

Multi-Channel Promotions

Trade Shows & Markets: Showcase QR codes on booth signage, line sheets, or giveaways.

Social Media: Use LinkedIn or create a private Facebook group  to remind buyers where to place orders and new collection drops.

Paid Ads (Retargeting): Run simple retargeting ads reminding current buyers to order through your storefront.

In-Person: Host a pop-up show with using a RepSpark Microsite as a top retailer location to introduce a new product or test a new location before they invest your brand.

👉 Net result

Instead of a one-time storefront launch, you’ve got a living, breathing marketing engine that keeps buyers coming back and keeps your sales pipeline full.