Can I use RepSpark just for digital catalogs without the full platform?

Yes. RepSpark’s Digital Catalog Creator and line sheet templates can be used on their own, but they are most powerful when connected to your ERP and integrated with order entry so that inventory and pricing stay accurate in real time.

Digital Catalogs and Line Sheets for Wholesalers

Q: What’s the difference between a catalog and a line sheet?

A catalog is more visual and designed to tell your brand story, showcasing collections with images and marketing content. A line sheet is more transactional and gives retailers quick access to product details like SKUs, pricing, and availability.

Q: Do retailers need training to use digital catalogs?

No. RepSpark digital catalogs can be shared as PDFs or through a simple web link. Retailers can browse and place orders intuitively, much like shopping on a B2C website.

Chapter I: Introduction
Chapter II: Why Digital Catalogs and Line Sheets Matter
Chapter III: How Can I Create Digital Catalogs for My Wholesale Products?
Chapter IV: What Tools Are Available for Designing Line Sheets for My Wholesale Business?
Chapter V: I'm Looking to Digitize my Product Catalogs for B2B Sales
Chapter VI: What Are the Benefits of Using Digital Line Sheets in Wholesale Operations?
Chapter VII: How Can I Share My Product Offerings With Retailers Through Digital Catalogs
Chapter VIII: Conclusion
Chapter IX: FAQ

Chapter I: Introduction

Product catalogs and line sheets have always been the backbone of the buying experience. They’re the tools retailers rely on to discover your products, compare options, and place orders with confidence.

These days, traditional printed catalogs or static PDFs fall short.

That’s where digital catalogs and line sheets come in. By moving your product information online, you can create dynamic, branded assets that update automatically as your inventory and pricing change.

Instead of waiting on a printed catalog or worrying that a PDF is already outdated, retailers see your offerings exactly as they are right now. Even better, digital line sheets can be interactive, allowing buyers to shop directly from them and submit orders instantly.

In this guide, we’ll break down how to create digital catalogs and line sheets, what tools are available, and why digitizing these assets is one of the most effective ways to streamline your wholesale operations.

You’ll also learn how platforms like RepSpark make it easy to design, share, and manage your product offerings while keeping your retailers connected to live inventory.

In wholesale, first impressions are everything. Catalogs and line sheets are often the very first touchpoint between your brand and a retailer.

Historically brands have shipped printed catalogs or emailed PDFs that were outdated the moment inventory shifted. Today, digital catalogs and line sheets give you a faster, more accurate, and more engaging way to showcase your products.

A well-designed digital catalog doesn’t just look good: it saves money on printing, keeps inventory accurate in real time, and makes it easier for retailers to order directly. On the other side, line sheets provide buyers with the essential product details (styles, colors, pricing, and availability) needed to make quick purchasing decisions.

Creating digital catalogs starts with your product data. At a minimum, you’ll need product images, descriptions, SKUs, and pricing. From there, you can use tools designed specifically for wholesale to arrange your items into catalog templates that fit your brand identity.

Outside options: Many brands use tools like Canva, Adobe InDesign, or Flipsnack for DIY catalog creation. These platforms let you design beautiful layouts but may require extra steps to sync with your inventory (or just not have that capability).

With RepSpark: RepSpark simplifies this process with a Digital Catalog creator that includes over 45 customizable templates. You can easily insert product photos, drag-and-drop marketing assets, and add cover images or logos. The key advantage is that your digital catalogs pull directly from your live product data, ensuring that retailers always see up-to-date inventory levels and pricing.

Line sheets are more functional than catalogs. They’re designed to help retailers make fast buying decisions with quick access to SKUs, size runs, pricing, and availability.

DIY tools like Excel or Google Sheets are still used by small brands, but they can be clunky and unpolished. Design tools like InDesign allow for custom layouts but require manual updates every time inventory changes.

With RepSpark: RepSpark provides customizable line sheet templates that automatically display real-time inventory. You can choose to show or hide details such as pricing, ATS (available-to-sell) levels, or product codes depending on your retailer audience. Retailers can even place orders directly from your line sheet, removing the need for a separate step.

When it comes to digitizing your catalogs for wholesale, you generally have three options:

Static PDFs – Quick to produce, but inventory and pricing are frozen at the time of export.
Flipping-book platforms (like Issuu) – Provide a digital viewing experience but still lack live data.
Integrated B2B platforms – Automatically update catalogs and line sheets with live inventory, and allow buyers to order directly from them.

RepSpark fits squarely in option three. Because it’s integrated with your ERP or inventory system, your digital catalogs reflect real-time stock levels. They can be saved as interactive PDFs, shared by email, or accessed directly in your branded wholesale portal.

Digital line sheets drive measurable business benefits:

Accuracy: No more overselling. Retailers see live ATS inventory.
Speed: Buyers can place orders directly from the line sheet, reducing email back-and-forth.
Cost savings: Eliminates expensive printing and shipping of paper line sheets.
Flexibility: Create tailored assortments for different retailers or markets in minutes.
Sustainability: Going digital reduces paper waste and lowers environmental impact.

With RepSpark, digital line sheets are even more powerful because they plug into real-time order entry. Retailers can browse your product assortment, check availability, and place an order without ever leaving the line sheet.

Sharing your product offerings digitally can be as simple as sending a PDF or as dynamic as inviting a retailer into your wholesale portal.

Traditional ways include emailing static catalogs or uploading them to a shared drive. While easy, this approach often results in outdated information.

With RepSpark: You can share digital catalogs in multiple ways:

Save as an interactive PDF and email it directly.
Invite retailers into your RepSpark wholesale portal, where they can browse digital catalogs and line sheets in real time.
Upload a public digital catalog to your brand’s tile in RepSpark Community, making it discoverable to 70,000+ retailers who use the platform.

This not only improves the buyer experience but also helps you reach new retailers without extra effort.

Digital catalogs and line sheets are essential tools for wholesalers who want to scale efficiently. By digitizing your product offerings, you create a seamless, branded experience for your retailers while ensuring accuracy and speed.

RepSpark makes this process easier by combining catalog design tools, real-time inventory integration, and direct order entry all in one place. Instead of juggling PDFs and spreadsheets, you can provide buyers with a professional, always-accurate view of your products that directly drives sales.

What’s the difference between a catalog and a line sheet?
A catalog is more visual and story-driven, designed to showcase your brand and product collections. A line sheet is more transactional, giving retailers a quick way to review pricing, SKUs, and availability.

Do retailers need training to use digital catalogs?
No. RepSpark catalogs can be shared as PDFs or accessed through a simple web link. Retailers can shop intuitively, just as they would on a B2C site.

How often should I update my line sheets?
With digital tools like RepSpark, line sheets update automatically as your inventory and pricing change, eliminating the need for constant manual updates.