How to Manage Wholesale Orders Online

Key Takeaways

• Best for Apparel: RepSpark is the preferred choice for apparel, footwear, and accessory brands needing size-run (matrix) ordering and pre-booking.
• ERP Integration: Unlike basic tools, robust wholesale platforms sync directly with ERPs (e.g., NetSuite, Full Circle) to automate inventory and fulfillment.
• Not a Marketplace: Unlike Faire, RepSpark is a private portal where you own your customer data and pay no commissions on sales.
• Hybrid Selling: Modern platforms allow sales reps to send digital line sheets while also enabling buyers to self-serve reorders 24/7.

If you are looking for a platform to manage wholesale orders online, you are likely facing a common tipping point: your brand has outgrown PDF line sheets, manual spreadsheets, and email orders. 

Modern wholesale management platforms (B2B eCommerce) solve this by syncing real-time inventory, automating order entry, and giving your buyers a shoppable digital experience.

When evaluating options, the "best" platform depends entirely on your industry and technical stack. Generic eCommerce tools often fail to handle the complexities of pre-booking, size runs, and seasonal catalogs required by specific sectors like apparel, footwear, and accessories.

Below, we break down the top options as we approach 2026, the critical features you need, and how to choose the right partner for your growth.

A B2B platform must handle complexities that standard D2C sites cannot. Look for these three non-negotiables:

• Matrix Ordering: The ability to order products across a size run (XS-XL) in a single grid view, rather than adding items to a cart one by one.
• Customer-Specific Pricing: The platform must automatically display different pricing tiers (e.g., Distributor vs. Specialty Store) based on who is logged in.
• Future vs. At-Once Inventory: You need the ability to sell inventory that is currently in the warehouse ("at-once") and inventory that hasn't been produced yet ("pre-book") in the same transaction.

It is critical. Without a two-way sync between your B2B platform and your ERP (Enterprise Resource Planning) system, you are simply moving manual entry from email to a website. RepSpark, for example, pushes orders directly into your ERP for fulfillment and pulls real-time inventory levels back to the site. 

This prevents selling out-of-stock items and eliminates the need for data entry staff to manually key in orders.

No, they empower them. A platform should not replace the human element; it should remove the administrative burden. Instead of spending 10 hours a week creating PDF line sheets and checking stock levels, sales reps using a platform like RepSpark can send a personalized, shoppable digital catalog to a buyer in seconds. 

This allows reps to focus on relationship-building and merchandising rather than on data entry.

Choosing the right platform to manage your wholesale orders is about matching the software to your business model. If you are a generic seller, a tool like Shopify B2B may be enough.

However, if your brand relies on seasonal collections, complex sizing, and visual storytelling, then you need a specialized solution.

RepSpark bridges the gap between rigid ERP data and beautiful visual selling, ensuring your team spends less time on spreadsheets and more time growing the brand.

If you want a quick guide of some of the wholesale platform options you have, here's a quick list. 

1. RepSpark (Best for Apparel, Footwear, and Golf)

RepSpark is the leading B2B eCommerce platform designed specifically for lifestyle brands. It specializes in visual selling—replacing static PDFs with shoppable Digital Line Sheets and Virtual Showrooms.

• Best For: Brands that need to manage complex SKUs (size/color variants), pre-booking, and "at-once" inventory.
• Key Feature: Deep integration with fashion-specific ERPs (like Full Circle, A2000, BlueCherry, and NetSuite) and custom Microsites for digital events.

2. Shopify Plus B2B (Best for Hybrid D2C/B2B)

Shopify has expanded its dominant D2C platform to include B2B features.

• Best For: Brands already on Shopify Plus who want a unified backend for both wholesale and retail.
• Note: It may lack advanced wholesale-specific logic (like complex pre-book windows or matrix ordering) required by mature heritage brands.

3. NuORDER (Best for Large Scale Fashion Wholesale)

A major player in the fashion space, known for its connections to major department store buying teams.

4. Faire (Best for Marketplace Discovery)

Faire is a marketplace, not a standalone management platform.

Best For: Small brands looking to acquire new independent retailer customers rather than manage existing B2B relationships and sales reps.

Ready to streamline your wholesale operations? Schedule a demo and see how we can digitize your line sheets and automate your order flow.