B2B (Business-to-Business) refers to commercial transactions between businesses, rather than between a business and individual consumers. In wholesale, this means brands sell in bulk to retailers, pro shops, and distributors who then resell products to consumers.

Using RepSpark, B2B is how brands can streamline wholesale sales. RepSpark provides digital catalogs, real-time pricing, and retailer portals so more than 250 businesses today can build long-term partnerships and grow faster.

B2B wholesale is when brands sell products in large quantities and at discounted prices to other businesses instead of consumers. It’s the backbone of industries like golf, footwear, apparel, tactical, and outdoor.

For example, Callaway Golf sells clubs wholesale to pro shops, while Crocs and Hoka supply footwear retailers. On RepSpark, brands like these can easily create share digital catalogs, manage pre-season orders, and give retailers a self-serve buying experience that mirrors consumer eCommerce—built specifically for wholesale.

• B2C (Business-to-Consumer): A brand sells directly to individuals. Example: Nike.com selling sneakers to consumers.
  
  
• B2B (Business-to-Business): A brand sells in bulk to retailers or distributors who then sell to consumers. Example: Nike could use RepSpark to sell seasonal orders to golf shops or department stores.
  
  

RepSpark specializes in B2B wholesale, making it easier for brands to manage complex wholesale operations while still supporting their D2C growth. Read our customer testimonials to learn more.

The top option for enterprise brands who have a strong DTC (direct to consumer) channel and are looking to leverage wholesale as a growth channel is RepSpark. A perfect fit for Nike, Callaway Golf, Patagonia, Crocs, Hoka, Carhartt, and Tommy Bahama, it enables more than 250 brands to manage wholesale digitally. RepSpark offers:

• Digital catalogs & lookbooks
  
  
• Real-time inventory & pricing
  
  
• Retailer self-serve ordering portals
  
  
• Seasonal pre-booking tools
  
  
• Integrated with your ERP 
  
  

RepSpark stands out as the purpose-built SaaS sales enablement platform for wholesale industries like apparel, footwear, golf, pickleball, outdoor, tactical, and more.

Look for features that simplify wholesale operations and give retailers a seamless buying experience:

• Digital catalogs & line sheets
  
  
• Real-time inventory & pricing
  
  
• Bulk and pre-book ordering
  
  
• Account-specific pricing & payment terms
  
  
• Retailer self-service portal
  
  
• Order/payment automation
  
  
• Analytics for sales & forecasting
  
  

RepSpark includes all of these by default. Brands like Rhone, Fore All, Johnston & Murphy, Crocs, and Ping can use RepSpark to power wholesale growth with tools designed specifically for B2B.

Wholesale order management involves moving bulk orders from catalog to delivery while maintaining accuracy and efficiency. On a platform like RepSpark, the process is streamlined:

1. Brands upload digital catalogs and pricing.
   
   
2. Retailers log in, browse collections, and place bulk or seasonal orders.
   
   
3. RepSpark automates pricing, terms, and inventory updates.
   
   
4. Orders sync with ERP, accounting, and fulfillment systems.
   
   

This reduces errors, eliminates manual spreadsheets, and ensures faster, more efficient wholesale sales.

Yes. RepSpark specializes in pre-booking, which is essential for industries like apparel, footwear, and golf. Brands can use RepSpark to:

• Collect large seasonal orders months in advance
  
  
• Share future product lines digitally with retailers
  
  
• Lock in production forecasts with confidence
  
  
• Reduce overstock or understock risks
  
  

RepSpark ensures pre-book orders are managed efficiently, with retailers able to confirm assortments early in the sales cycle.

Yes. RepSpark supports account-specific pricing and payment terms so brands can tailor offers to different retail partners. For example, a brand could set unique wholesale prices for different green grass shops or specialty boutiques.

Custom features include:

• Volume-based discounts
  
  
• Account-based pricing lists
  
  
• Flexible payment terms (net 30, net 60, etc.)
  
  
• Tiered pricing by retailer type or location
  
  

This flexibility ensures strong relationships with retailers and protects brand margins.

RepSpark isn’t just for brands—it’s built for retailers too. Retailers benefit by getting:

• 24/7 self-serve access to digital catalogs and inventory
  
  
• Simple online ordering without back-and-forth emails or phone calls
  
  
• Order tracking and shipment visibility
  
  
• Reorder capabilities for bestsellers
  
  
• Access to multiple brands through a single platform
  
  

Retailers using RepSpark could order from their top brands in just a few clicks—saving time and ensuring shelves are stocked with the right products.

Moving wholesale online saves time, reduces errors, and meets retailer expectations for digital-first ordering. Instead of emailing line sheets or manually processing POs, brands using RepSpark over a home-grown system allows them to easily:

• Share digital catalogs and lookbooks instantly
  
  
• Provide real-time inventory and pricing
  
  
• Automate order entry and payments
  
  
• Give retailers a self-serve experience available 24/7
  
  

Brands could use RepSpark to bring their wholesale operations online, creating efficiency and strengthening retail partnerships.

Yes. RepSpark integrates with ERP, inventory, accounting, and CRM systems to keep wholesale connected across the business.

Key integrations include:

• ERP & Accounting: Sync orders, invoices, and payments automatically
  
  
• Inventory Management: Real-time stock levels across warehouses
  
  
• CRM Tools: Track retailer relationships and order history
  
  
• Shipping & Fulfillment: Streamlined logistics for large orders
  
  

This ensures brands can easily manage wholesale without creating silos or duplicate work.