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by RepSpark Team on January 5, 2026
(Keller, TX & Anaheim, CA) – Birdie Balou, a lifestyle accessories brand creating fun and functional pieces designed for life in motion, has officially partnered with RepSpark to accelerate its wholesale expansion and streamline operations.
Through this collaboration, Birdie Balou will leverage RepSpark’s B2B eCommerce platform to connect with a broader network of golf shops, resorts, and specialty retailers.
The partnership allows the brand to transition from manual processes to a digital-first wholesale strategy, ensuring its fun and functional designs reach active women wherever they shop.
“As our business grew, we found it increasingly difficult to find sales representatives in certain regions within the U.S.,” said Sheilagh Wilson, Founder of Birdie Balou. “After considering RepSpark in the past, we decided this year was the right time to come on board and the impact was immediate! Within the first week of our soft launch, we began receiving access requests from buyers, quickly and seamlessly creating valuable new leads and connections. The platform is easy to navigate, and RepSpark has quickly become a tool we see as a meaningful asset to our continued growth.”
Fun, Functional Accessories for Life in Motion
Birdie Balou selected RepSpark for its reputation as the leading wholesale platform in the golf industry. By integrating RepSpark’s robust tools, the brand strengthens its ability to self-serve orders and manage retailer relationships 24/7. Through RepSpark, Birdie Balou gains:
- Real-time inventory visibility to ensure accurate stock levels for buyers.
- Streamlined wholesale ordering through digital catalogs and line sheets.
- Custom product assortments tailored to specific retail locations.
- Advanced sales insights to monitor performance and identify growth opportunities.
- RepSpark Community access to get discovered by new retailers and build brand awareness.
“What excites us about Birdie Balou is how they’ve successfully injected personality into functional sport and resort accessories,” said Meghann Butcher, CEO of RepSpark. “Sheilagh and her team have built a brand that truly understands the 'on-the-go' lifestyle of the modern woman. RepSpark’s platform is designed to amplify that story, making it easier for their vibrant collections to reach the right retailers and players globally”.
Why RepSpark?
Primo Golf chose RepSpark for its powerful wholesale platform, proven track record in the golf industry, and ability to simplify B2B sales. Through RepSpark, Primo Golf will gain access to:
- Real-time inventory visibility
- Customizable product assortments for wholesale buyers
- Streamlined ordering processes
- 24/7 access to advanced sales analytics
- Direct access to green grass golf shops nationwide
"We’re excited to welcome Primo Golf to the RepSpark community," said Meghann Butcher, CEO of RepSpark. "They’ve built an incredible brand that speaks to the next generation of golfers while delivering the quality and performance today’s players demand. We look forward to helping Primo Golf scale their wholesale operations and connect with retailers who share their passion for bringing fresh, high-performance style to the game."
Retailers interested in carrying Primo Golf products can create an account at repspark.com/retailers and explore the brand's collections directly through the RepSpark Community.
About Birdie Balou
Birdie Balou designs fun, functional accessories created to move seamlessly through an active, everyday lifestyle. Blending performance with personality, the brand is known for vibrant designs, smart details, and high-quality, easy-care materials. From Sporty Totes to Golf Cart Seat Covers, Birdie Balou supports life in motion without sacrificing style. Learn more at birdiebalou.com.
About RepSpark
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets, and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join the RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
Media Contact
Eric Gandarilla
Content Marketing Manager
eric.gandarilla@repspark.com
www.repspark.com
