How to Launch a RepSpark Microsite for Your Next Event (in Under a Minute)

What if you could spin up a custom, branded B2C shopping experience for your next event in just a few minutes? That's exactly what RepSpark Microsites are built for. Whether you're running a special event, a temporary holiday pop-up, or an always-on (evergreen) ordering portal, a Microsite gives your buyers a polished, on-brand place to order, without a long setup process.

Below is a complete walkthrough of how Microsites work, what each setting does, and how to get one live and shareable.

What is a RepSpark Microsite?

A RepSpark Microsite is a self-contained, branded online ordering experience you create for a specific customer, audience, or event. Instead of pointing buyers to a general catalog, you assemble a focused storefront (your imagery, your packages, your sizes, your rules) and share a single link.

RepSpark is best known as a digital sales and B2B ecommerce platform for brands in golf, apparel, footwear, and consumer goods. Microsites extend that foundation into a more consumer-style (B2C) ordering flow, which makes them a natural fit any time you need a quick, controlled storefront for a defined group of buyers rather than your full wholesale catalog.

When should you use a Microsite?

The video at the top of the page calls out three core scenarios, and each maps to a common real-world need:

• Special events: sales meetings, trade shows, VIP nights, or product launches where attendees place orders on the spot.
• Temporary holiday pop-ups: a short, seasonal storefront that opens and closes on set dates.
• Evergreen ordering portals: an always-available store for recurring needs, such as a team store, a uniform program, or a standing reorder portal for a key account.

Because you control the dates, the audience, the assortment, and access, Microsites also work well for things like employee company stores, influencer or ambassador gifting, and limited preorder windows.

How to set up a Microsite, step by step

Getting started is intentionally simple. Here's the full flow shown in the video, with a bit more detail on each step.

1. Configure your Microsite details

Start with your event settings. You'll fill in the basics you'd expect, such as an event name and start and end dates, which define the window your Microsite is open.

A few settings worth calling out here:

• Custom Microsite URL: you can change the URL so it better matches your brand or the specific event, which makes the link feel more trustworthy and easier to share.
• Dropshipping: orders can ship directly to each individual buyer rather than in bulk to one location. This is especially useful for events where attendees want their items sent straight to them.
• Point purchasing: buyers can order using allocated points or credits. This is commonly used for incentive programs, gifting budgets, or allowances, where each person has a set amount to spend rather than paying out of pocket.

2. Select the customer

After saving your event settings, choose the customer this Microsite is for. This ties the storefront to the right account and keeps ordering organized.

3. Add your Microsite Assets

Move over to the Microsite Assets section and add imagery that reinforces your brand identity. Strong, consistent visuals are what make a Microsite feel like a real extension of your brand rather than a generic order form, so use high-quality logos, event artwork, and product or lifestyle imagery here.

4. Select your packages

Choose the packages you want to offer on the Microsite. These are based on the catalogs and assortments you've already built in your account, so you're curating from products you've set up rather than starting from scratch. This is your chance to keep the offering focused: show only what's relevant to this audience or event.

5. Choose available sizes

Select the sizes that will be available to your Microsite buyers. Limiting sizes up front keeps the experience clean and helps you manage what you're actually able to fulfill.

6. (Optional) Restrict who can purchase

If you want to limit who can buy from your Microsite, this is where you set up that list. Access control is helpful for private events, VIP groups, employee stores, or any storefront that shouldn't be open to the public.

7. Review incoming orders

Once your Microsite is live, this is where you'll see the orders that come in, giving you a single place to track activity as your event runs.

Share your Microsite and preview the result

When everything's set, you simply share the Microsite link with your attendees. Before you send it out, take advantage of the preview to see exactly what buyers will experience: confirm the branding looks right, the packages and sizes are correct, and the storefront feels ready to go.

That's the whole process: fill in your details, pick your customer, add your branding, choose packages and sizes, set access if needed, and share the link. In about a minute, you've got a custom storefront ready for your next event.

A few quick tips

• Set your dates intentionally. Your start and end dates control when the Microsite is live, so double-check them before sharing, especially for time-boxed pop-ups.
• Lead with brand imagery. The assets you upload do a lot of the work in making the experience feel premium and trustworthy.
• Scope the assortment tightly. A focused set of packages and sizes is easier for buyers to navigate and easier for you to fulfill.
• Use the preview every time. It's the fastest way to catch anything that looks off before the link goes out.

Frequently Asked Questions

What is a RepSpark Microsite?

A RepSpark Microsite is a self-contained, branded B2C-style ordering experience you can create for a specific customer or event. You configure the details, branding, packages, sizes, and access, then share a single link with your buyers.

What can I use a RepSpark Microsite for?

Microsites are well suited to special events, temporary holiday pop-ups, and evergreen (always-on) ordering portals. Common uses include sales meetings, trade shows, seasonal stores, team and uniform stores, employee company stores, and VIP or preorder windows.

How long does it take to set up a Microsite?

The setup is designed to be fast. You can configure and launch a Microsite in minutes by filling in your event settings, selecting a customer, adding assets, choosing packages and sizes, and sharing the link.

Can I customize the Microsite URL?

Yes. You can change your Microsite URL so it better matches your brand or the specific event, which makes the link easier to recognize and share.

Does RepSpark support dropshipping on Microsites?

Yes. Dropshipping lets orders ship directly to each individual buyer rather than in bulk to a single location, which is ideal for events where attendees want items sent to them.

What is point purchasing on a Microsite?

Point purchasing lets buyers order using allocated points or credits instead of, or in addition to, direct payment. It's commonly used for incentive programs, gifting budgets, or allowances where each buyer has a set amount to spend.

Can I control who is allowed to buy from my Microsite?

Yes. If you want to limit who can purchase, you can set up an allowed list so only specific people can order, which is useful for private events, VIP groups, or employee stores.

Where do the products and packages on a Microsite come from?

The packages you offer are based on the catalogs and assortments you've already built in your RepSpark account, so you're curating from products you've set up rather than creating new ones from scratch.

How do I share my Microsite with attendees?

Once your Microsite is ready, you share its link directly with attendees. You can also preview the Microsite first to confirm it looks ready before sending the link out.

Where can I see the orders that come in?

Each Microsite has an orders view where you can see the orders placed through it, giving you one place to track activity during your event.