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by RepSpark Team on December 10, 2025
(Lehi, Utah & Anaheim, CA) – August 13, 2025 — Primo Golf, the athletic golf apparel brand founded by four cousins with a single sample pair of joggers that has grown into a 30,000-square-foot operation delivering performance-driven style to golfers around the world, has partnered with RepSpark, a leading B2B eCommerce platform for golf, resort, and specialty retailers.
This partnership will make it easier for Primo Golf to connect directly with golf shops, resorts, and pro stores across the country. Reps and retailers will enjoy a simpler process to order and stock wholesale apparel from a brand that blends athletic performance with modern golf style.
"We've been so focused on DTC for the last five years, but we have been blown away by the number of golf courses around the country that have reached out about bringing us into their pro shop," said Matty Gay, CEO of Primo Golf. "When we started receiving more of these requests, we knew that if we wanted to do it right, we'd need to find a software solution that would help us manage the growth we hope to see. We had met RepSpark previously and it made sense to connect with them. The RepSpark team has worked so closely with us and we can't wait to get things going!"
Primo Golf was founded by four cousins in 2020. Since then the brand has quickly become a favorite among golfers who value style and performance.
From its viral golf joggers to its growing line of polos, quarter-zips, hoodies, sweaters, jackets, hats, gloves, and women’s apparel, Primo Golf is designed for the “athletic golfer” who wants to look sharp and move freely on and off the course.
The brand has also built strong partnerships with golf personalities and professionals including Grant Horvat, Mac Boucher, and Phil Mickelson.
Why RepSpark?
Primo Golf chose RepSpark for its powerful wholesale platform, proven track record in the golf industry, and ability to simplify B2B sales. Through RepSpark, Primo Golf will gain access to:
- Real-time inventory visibility
- Customizable product assortments for wholesale buyers
- Streamlined ordering processes
- 24/7 access to advanced sales analytics
- Direct access to green grass golf shops nationwide
"We’re excited to welcome Primo Golf to the RepSpark community," said Meghann Butcher, CEO of RepSpark. "They’ve built an incredible brand that speaks to the next generation of golfers while delivering the quality and performance today’s players demand. We look forward to helping Primo Golf scale their wholesale operations and connect with retailers who share their passion for bringing fresh, high-performance style to the game."
Retailers interested in carrying Primo Golf products can create an account at repspark.com/retailers and explore the brand's collections directly through the RepSpark Community.
About Primo Golf
Primo Golf was founded in Utah in 2020 by a group of cousins who love golf. Primo has gone on to work with golfers such as Phil Mickelson and Grant Horvat. Primo strives to create quality clothing for the athletic golfer. For media inquiries, contact Alex Lowry, alex@primogolfapparel.com.
About RepSpark
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets, and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join the RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
Media Contact
Eric Gandarilla
Content Marketing Manager
eric.gandarilla@repspark.com
www.repspark.com
