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by Sawyer Frank on October 28, 2026
Golf shops and retailers can order Cowboy Country Club's Western-inspired golf and lifestyle apparel through RepSpark.
(Nashville, TN & Anaheim, CA) – Cowboy Country Club, a premium golf and lifestyle apparel brand that blends Western heritage with classic country club style, has partnered with RepSpark, the golf industry's leading B2B wholesale e-commerce platform, to grow its retail presence.
By joining RepSpark, Cowboy Country Club gives its reps and retail accounts a streamlined, digital-first way to discover, order, and reorder its collection, backed by accurate available inventory.
Built for golfers who live anywhere from the country to the country club, Cowboy Country Club creates timeless apparel for life on and off the course. The brand has built a fiercely loyal community of members who share a sense of belonging and a personal connection to the brand. Cowboy Country Club is bringing the pro shop to the public.
"We joined RepSpark because we're serious about growing our retail presence, and all the brands we look up to are on RepSpark," said Tanner McCraney, President of Cowboy Country Club. "We needed a platform that could easily sync with our website and was user-friendly enough for our reps to handle. We love the community feature—it gives us another avenue to get in front of some new retailers to join the Club!"
Where Rugged Meets Refined
Cowboy Country Club started with just 300 hats in a college dorm room and has since grown into a nationally recognized golf and lifestyle apparel company available in more than 150 retail locations. Independent and founder-led, the brand brings a fresh perspective to golf, Western culture, and the traditional country club experience.
Cowboy Country Club packs and ships every online order from its own Nashville warehouse and welcomes visitors to stop by, meet the team, and see where it all happens.
Key Highlights of the Cowboy Country Club Approach:
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Rugged Meets Refined: A distinctive blend of Western heritage and classic country club style that stands out in the golf apparel industry.
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A Made-Up Country Club With Real Membership: The confidence, exclusivity, and belonging of a private club, brought to golfers everywhere.
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From a Dorm Room to a Multimillion-Dollar Brand: What began with 300 hats has grown into a nationally recognized apparel company.
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150+ Retail Locations Nationwide: Available through independent retailers, golf pro shops, and major retail partners.
Empowering Wholesale Growth
Through RepSpark, Cowboy Country Club offers retail buyers a frictionless B2B purchasing experience. Buyers can access Cowboy Country Club's digital catalogs to view line sheets, check available inventory, and place seamless wholesale orders.
The partnership gives golf shops and retailers a differentiated apparel line with a passionate following, and gives Cowboy Country Club the infrastructure to scale its wholesale business and reach new retailers.
"Cowboy Country Club has built something rare in golf: a brand with a genuine community behind it," said Meghann Butcher, CEO of RepSpark. "Their blend of Western heritage and country club style is exactly the kind of fresh energy retailers are looking for. We're thrilled to give their team the B2B technology to grow their retail presence and welcome even more buyers into the Club."
About Charlie Golf Co.
Cowboy Country Club is a premium golf and lifestyle apparel brand built for those who can be found anywhere from the country to the country club. Blending classic golf style with Western heritage, the brand creates timeless apparel designed for life on and off the course. Founded on the idea that confidence and exclusivity shouldn't be limited to private clubs, Cowboy Country Club brings an elevated country club experience wherever the game is played.
More than an apparel brand, Cowboy Country Club has built a loyal community around a simple philosophy: we don't have customers, we have members. This membership-first approach fosters a strong sense of belonging, turning customers into passionate brand advocates who feel personally connected to the club. As a made-up country club with real membership, Cowboy Country Club is bringing the pro shop to the public. For more information, visit www.cowboycountryclub.com.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets, and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
Contact
Eric Gandarilla
Content Marketing Manager
eric.gandarilla@repspark.com
www.repspark.com
