Association of Golf Merchandiers

RepSpark is the #1 B2B wholesale ecommerce platform in golf, trusted by 250+ brands and connected to 100,000+ retailers worldwide. Founded in 2007 and headquartered in Anaheim, CA, RepSpark gives brands the tools to manage and grow their wholesale channel while giving retailers a seamless, intuitive buying experience. The platform supports seasonal pre-book and at-once ordering, custom embroidery through its Insignia customization engine, event microsites for tournaments and corporate programs, and more.

Founded in 1989, AGM is a professional organization with 900+ buyers and 200+ vendor partners dedicated to advancing the golf merchandising industry. AGM delivers continuous education in retail strategy, visual merchandising, promotions, and buying — fostering profitable collaboration between golf retail buyers and the brands they carry.

RepSpark is a Platinum-Level AGM Vendor Partner — the highest tier of commitment in the AGM vendor community. The partnership connects RepSpark's wholesale technology directly with AGM's network of professional golf buyers and vendor partners, creating a shared ecosystem where brands and retailers have every resource they need to grow together.

AGM vendor partners receive 15% off their first year subscription fees when signing a 3-year RepSpark contract. Contact joel.bush@repspark.com to redeem this exclusive offer. Valid until the end of 2026.

According to the 2025 AGM Member Survey, 80% of green grass shops — more than 9,000 golf retailers — use RepSpark in their daily retail operations. Your buyers are already in the platform.

RepSpark is purpose-built for golf and lifestyle wholesale — not a generic tool repurposed for the industry. Key differentiators include the Insignia customization engine for club logos and embroidery, event microsites for tournament and corporate sales, built-in international ordering, and a retailer network of 100K+ active buyers.

Yes. RepSpark is SOC 2 Type II certified and GDPR compliant, providing enterprise-grade security for your wholesale operation and your retailers' data.

RepSpark replaces manual wholesale processes — spreadsheets, email chains, PDFs — with a branded digital storefront where retailers can browse, order, and reorder on their own schedule. Brands on RepSpark see 3.5x average revenue growth and a 25% increase in average order value. With 9,000+ golf retailers already active on the platform daily, brands gain immediate access to a network their buyers already know and trust.

Golf retailers and pro shop buyers use RepSpark to place at-once and pre-book orders from their brand partners 24/7. The platform's Insignia customization engine allows buyers to upload club logos, select embroidery placements, and submit custom orders without back-and-forth communication. Tournament and event microsites let buyers shop curated assortments for outings and member-guest events with customization built in.

Insignia is RepSpark's built-in customization tool that allows golf retailers to add club logos, manage embroidery approvals, and navigate licensing requirements directly within the ordering flow. It eliminates the manual back-and-forth between buyers and brand reps that typically slows down custom and special orders — making the process faster and more accurate for both sides.

Yes. RepSpark is built for global wholesale. 1 in 4 orders placed through RepSpark is international, and the platform connects brands to 100,000+ retailers worldwide. For golf brands looking to expand beyond domestic markets — into Europe, the UK, Asia, Australia, and beyond — RepSpark provides the infrastructure to manage international wholesale without adding operational complexity.

RepSpark supports golf brands selling into markets across Europe, the United Kingdom, Scandinavia, Asia-Pacific including Japan, South Korea, and Australia, as well as Canada and Latin America. As golf continues to grow globally — driven by rising participation rates, new course development, and international tour exposure — RepSpark gives brands the platform to capture that demand through their existing wholesale channel.

RepSpark's network includes 9,000+ golf-specific retail accounts — green grass pro shops, off-course specialty retailers, resort shops, and country clubs — all actively placing orders on the platform. When a brand joins RepSpark, they gain immediate visibility with buyers already in the ecosystem, reducing the time and cost of building new retail relationships from scratch.

RepSpark works with golf apparel brands, footwear brands, accessories brands, and equipment companies at every stage of growth — from emerging independent labels to established global names. Current RepSpark brand partners include Sun Day Red, G/FORE, KJUS, Johnnie-O, Greyson, Rhoback, Peter Millar, Under Armour Golf, Oakley, Southern Tide, Vineyard Vines, Turtleson, and many more.

RepSpark's event microsite feature allows brands and retailers to launch branded, curated online shops specifically for golf tournaments, member-guest events, and corporate outings. These microsites can be set up in minutes, include customization options for club logos and embroidery, and give event organizers a streamlined way to manage apparel orders at scale — a revenue channel most brands and retailers are not yet fully utilizing.