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Our report breaks down the five shifts reshaping wholesale for lifestyle apparel brands, including the inefficiency gap, tariff volatility, stability over expansion, AI becoming foundational, and DTC expectations in B2B.
66% of brands say 0–10% of workflows are automated or AI assisted in 2026.
19% report on time and in full delivery for just over half of B2B orders placed
80% say inventory visibility is a struggle.
