Digital Catalogs on RepSpark (In Under 90 Seconds)

A digital catalog is a fully shoppable catalog you build right inside RepSpark, one your buyers can flip through, interact with, and order from online. Instead of handing out a paper catalog, you give buyers a living version that's always up to date. Below is a complete look at how digital catalogs work and what makes them so much more powerful than print.

What is a RepSpark digital catalog?

A RepSpark digital catalog combines the visual storytelling of a printed lookbook with the functionality of an online store. Buyers browse the pages you've designed, tap on products that catch their eye, and add them straight to an order without ever leaving the catalog. Because it lives online, the content stays current rather than going stale the moment it's printed.

Build the look and feel, then make it shoppable

You build the look and feel of your catalog, and RepSpark lets you easily transform it into a shoppable experience for your buyers. The design stays yours; RepSpark adds the ordering layer on top so the catalog does double duty as both a brand piece and a sales tool.

Tagged, shoppable products

As buyers scroll through, they'll see areas where you've tagged products. You have full control over where you position these tags, so they sit exactly where they make sense on the page. When a buyer clicks a tag, they can begin adding that product to their order right away.

Richer product detail than paper can offer

With every product, your buyer can go a level deeper to see more detail about the item they're interested in. This is where the product comes to life in a way a paper catalog simply can't match. For each product you can add:

• Close-up shots of the product
• Multiple angles
• Model images
• Close-up swatches
• Video

Always-current pricing and availability

The pricing you show will always be current, and your buyer will always see accurate availability. That means they know exactly what's in stock now, what's coming, and when it will arrive, so they can make confident buying decisions without back-and-forth.

A persistent cart

Your cart is persistent. Even when a buyer moves away from the digital catalog, the cart stays with them, so they never lose their progress and can pick up an order right where they left off.

Fast navigation with the tags list

Open the tags list and you'll get a list of all the products on the page as you scroll through it. Click a product in the tags list and the digital catalog focuses on that product, which makes it easy to jump straight to a specific item in a busy layout.

Placing an order

Ordering from a digital catalog is quick and intuitive. Here's the flow a buyer follows:

• Tag products into the order. The buyer clicks tagged products as they browse and begins adding them.
• Open the cart. Once they've gathered the products they want, they head to their cart.
• Add quantities. They enter the quantities for each item.
• Review the order. They review everything to confirm it's correct.
• Check out. When everything looks good, they complete checkout.

Why it beats a paper catalog

A printed catalog is a snapshot that's outdated the day it ships. A digital catalog is a living asset: it carries richer media, stays accurate on price and stock, lets buyers order in the moment, and holds their cart across visits. You get the storytelling of print with the speed and accuracy of ecommerce.

To find out more about digital catalogs, schedule some time with our team. 

Frequently Asked Questions

What is a RepSpark digital catalog?

A RepSpark digital catalog is a fully shoppable catalog you build inside RepSpark. Buyers can flip through it, interact with tagged products, and place orders online, all from a version that stays up to date.

How is a digital catalog different from a paper catalog?

Instead of a static printed piece, a digital catalog is a living version that's always current. It carries richer media, shows accurate pricing and availability, and lets buyers order directly from the pages.

What are product tags?

Tags are clickable markers you place on products within the catalog. You control where each tag sits, and when a buyer clicks one, they can begin adding that product to their order.

Can buyers see more detail about a product?

Yes. With every product, a buyer can go a level deeper to see more details about the item, bringing the product to life beyond what a single catalog image shows.

What kinds of media can I add to a product?

You can add close-up shots, multiple angles, model images, close-up swatches, and video, so buyers get a full view of each product.

Is pricing and availability always current?

Yes. The pricing you show is always current, and buyers always see accurate availability, including what's in stock now, what's coming, and when it will arrive.

What does a persistent cart mean?

It means a buyer's cart stays with them even when they move away from the digital catalog, so they don't lose their progress and can resume their order later.

What is the tags list?

The tags list shows all the products on a page as you scroll. Clicking a product in the list makes the catalog focus on that product, which makes navigation faster.

How do buyers place an order from a digital catalog?

A buyer adds tagged products as they browse, opens their cart, enters quantities, reviews the order, and completes checkout.