IBKÜL Partners with RepSpark to Serve Retailers with Its Cooling, Sun-Protective Apparel

IBKÜL joins RepSpark to give its retail partners a faster, more efficient ordering experience.

(Miami Lakes, FL & Anaheim, CA) – IBKÜL, the No. 1 women's apparel brand sold at private clubs and pro shops, has partnered with RepSpark, the golf industry's leading B2B wholesale e-commerce platform, to better serve its retail partners and grow its wholesale business.

By joining RepSpark, IBKÜL gives its reps and retail accounts a streamlined, digital-first way to discover, order, and reorder its collection, backed by accurate available inventory.

IBKÜL offers one of the largest selections of women's, men's, and kids' golf, tennis, and activewear designed with the exclusive IceFil® Cooling Technology and built-in UPF 50+ sun protection. From the court to the course to everyday life, the brand keeps wearers cool, comfortable, and protected in lightweight, breathable styles.

"RepSpark stood out for its ease of use, efficient order entry and inventory management capabilities, and the direct connection it provides to our retail partners," said Robin Ibkul, VP of Sales at IBKÜL. "We're excited to leverage the platform to better serve our accounts and grow the IBKÜL brand."

Cool, Comfortable, and Protected

IBKÜL was founded by Jamie Handler to close the gap between everyday athleisure and true sun-protective performance apparel. He was a third-generation member of the apparel trade whose grandparents manufactured apparel in New York City's Garment District. He also brought a background in athletics as a competitive college wrestler and former high school athletic director.

The brand's cornerstone is IceFil®, a patented technical fabric feature that interacts with perspiration turning it into refrigerant cooling skin temperature 3 to 5 degrees to the touch while wicking moisture at up to three times the typical rate keeping you cool, dry and comfortable on the hottest humid days while protecting you from the sun's harmful UVA/UVB rays.  

That cooling technology, along with IBKÜL's other performance textiles, comes in a wide range of vibrant patterns and colorways designed to mix and match.

Key Highlights of the IBKÜL Approach:

• Icefil® Cooling Technology: Actively lowers skin temperature in hot, humid playing conditions.

   

• UPF 50+ Sun Protection: Built-in coverage for superior protection on the course and court.

   

• Breathable Performance: Lightweight, moisture-wicking fabrics for every activity, on and off the course.

Empowering Wholesale Growth

Through RepSpark, IBKÜL offers retail buyers a frictionless B2B purchasing experience. Buyers can access IBKÜL's digital catalogs to view line sheets, check available inventory, and place seamless wholesale orders.

The partnership gives private clubs, pro shops, and retailers a proven, in-demand apparel line, and gives IBKÜL's sales team the tools to serve its accounts faster and more efficiently.

"IBKÜL is one of the most requested brands among our retailers, and we're thrilled to welcome them to RepSpark," said Meghann Butcher, CEO of RepSpark. "Their cooling, sun-protective apparel has a loyal following at private clubs and pro shops, and we're proud to give their team the B2B technology to serve those accounts and keep growing."

About IBKUL

IBKÜL is a premium performance apparel brand offering innovative cooling technology, UPF 50+ sun protection, and stylish designs for active lifestyles on and off the course.

Learn more at IBKÜL.com. 

About RepSpark

RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark's platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets, and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join the RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.

Contact
Eric Gandarilla
Content Marketing Manager
eric.gandarilla@repspark.com
www.repspark.com