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by RepSpark Team on August 27, 2025
(Excelsior, MN & Anaheim, CA) – August 21, 2025 — Midspring, a women-owned golf and leisure brand redefining modern club wear through feminine prints, flattering fits, and performance functionality, has partnered with RepSpark, a leading B2B eCommerce platform for golf, resort, and specialty retailers.
This strategic partnership positions Midspring to connect directly with golf shops, resorts, and pro stores across the country, and will streamline the wholesale ordering process for buyers looking for apparel that blends high style with high performance.
"As our wholesale business rapidly grows, we were looking to best support our partners and ease their buying experience," said Shannon, Midspring Co-Founder. "We are excited about the opportunity to continue catering to our current partners, as well as increase our brand awareness and welcome new relationships."
The brand was founded by Shannon Arniel and Meredith Carmody, friends who grew up playing golf together in Connecticut. They wanted to create a brand designed by female golfers for female golfers.
Midspring’s mission is to bridge the gap between sport and style for female golfers. Their styles page homage to the etiquette and traditions of the game, while offering a sense of style that doesn’t sacrifice, but instead supports the performance of a golfer. Their collections (which have been featured in Golf Digest Style as setting a new standard for women’s golf wear) feature SPF protection, technical fabrics, and versatile designs that transition seamlessly from the course to other club sports and daily life.
Midspring’s thoughtful use of seasonal pantones ensures each collection can mix and match across seasons, offering pro shops multiple merchandising opportunities and allowing members to build on their Midspring wardrobe over time.
Why RepSpark
Midspring chose RepSpark for its powerful, user-friendly wholesale platform and exceptional reputation within specialty retail channels and the golf industry. Key features the brand, its reps, and its buyers will have access to include:
- Real-time inventory visibility
- Customizable product assortments
- Simplified ordering processes
- Continuous access to advanced sales analytics
"We’re thrilled to welcome Midspring to the RepSpark community," said Meghann Butcher, CEO of RepSpark. "Feminine design merged with performance-driven details is exactly what today’s women golfers are looking for. We’re excited to help Midspring expand their wholesale reach and connect with retailers who share their vision to elevate women’s golf apparel."
Retailers interested in carrying Midspring products can create an account at repspark.com/retailers and explore the brand's collections directly through the RepSpark Community.
About Midspring
Midspring is a women-owned and operated golf and leisure brand founded in 2024 by two lifelong friends and golfers. Designed by female golfers for female golfers, the brand’s collections are built on three pillars: fashion femininity, flattering fits, and performance functionality. Recognized by Golf Digest Style as visionaries in women’s golf wear, Midspring is committed to elevating the dress code for women while honoring the etiquette and traditions of the game. Learn more at www.midspringsport.com.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark's platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets, and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join the RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
Contact
Eric Gandarilla
Content Marketing Manager
eric.gandarilla@repspark.com
www.repspark.com
