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Tom Beckbe Partners with RepSpark to Revolutionize Outdoor Lifestyle Brand's Retail Experience

3 min read
Feb 1, 2024 7:22:30 AM

[Birmingham, AL and Anaheim, CA] [February 1, 2024] — In a move set to redefine the outdoor lifestyle retail landscape, Tom Beckbe, the renowned purveyor of timeless, functional outdoor gear, proudly announces its strategic partnership with RepSpark, the industry leader in B2B e-commerce solutions. This collaboration aims to elevate Tom Beckbe's customer experience, optimize operations, and drive growth in an ever-evolving market.

Tom Beckbe, a Legacy of Quality and Tradition:

Founded on the principles of quality craftsmanship, timeless design, and a deep connection to the great outdoors, Tom Beckbe has been a staple in the outdoor gear market since 2015. Known for its iconic waxed canvas bags, classic shooting coats, and accessories that effortlessly blend style with functionality, Tom Beckbe has garnered a loyal following of outdoor enthusiasts and professionals.

Why Tom Beckbe Chose RepSpark:

"At Tom Beckbe, our commitment to delivering exceptional outdoor gear is unwavering. We believe in the power of tradition and quality. As we look to the future, our partnership with RepSpark is a strategic move to enhance the way we connect with our customers,” said Clark Menge, Senior Sales Director at Tom Beckbe. “RepSpark’s innovative B2B e-commerce solutions align seamlessly with our values, providing a platform to elevate our customer experience and streamline our operations.”

Empowering Growth with RepSpark:

RepSpark’s Accelerate solution will allow Tom Beckbe to connect its wholesale products, inventory, and customers to its B2B digital storefront via its Shopify website. This integration will allow their sales team to better serve their buyers with selling features like shoppable Digital Catalogs, order management tools, and analytics to make smart buying decisions. Along with efficient buying capabilities, the outdoor apparel lifestyle brand will also be able to expand its network to the 62,000 retailers and 7,000 golf shops that are actively engaged on the platform's marketplace, RepSpark Community

Alex Leedy, Director of Business Development at RepSpark, Excitingly Shares:

"We are thrilled to embark on this exciting journey with Tom Beckbe. As a leader in the outdoor lifestyle space, Tom Beckbe's commitment to quality aligns perfectly with our mission to provide innovative B2B e-commerce solutions. Together, we aim to elevate the retail experience, foster stronger relationships with customers, and drive growth in a rapidly evolving market."

RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to drive sales by connecting and collaborating with their buyers to place orders, create digital line sheets, and analyze key data 24/7. 

To shop Tom Beckbe on RepSpark, retailers can claim their forever-free account on RepSpark Community and request access to their brand via app.repspark.com/TomBeckbe.

To learn more about RepSpark and how it can help you grow and scale your wholesale business, schedule a demo at repspark.com. 


About Tom Beckbe:

Founded in 2015 and based in Birmingham, Alabama, Tom Beckbe is the quintessential American sporting brand. Tom Beckbe’s premium outerwear and accessories are rooted in the traditional sporting aesthetic. From waxed cotton outerwear to fine shirting and leather goods, discerning outdoorsmen and women appreciate Tom Beckbe for its rugged, dependable style. With locations in Mountain Brook, Alabama; Oxford, Mississippi; and Wilson, Arkansas, as well as fine retail partners across the United States, Tom Beckbe is the perfect marriage of tradition with a modern aesthetic. Learn more at www.tombeckbe.com.



Clark Menge, clark@tombeckbe.com


Lindsay Fleege, lindsay@tombeckbe.com


About RepSpark Systems:

RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com. 


 Colleen Tatum



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