Digital Showroom Software Built for Wholesale Brands

For independent sales representatives who carry multiple wholesale lines, a digital showroom solves a problem that no physical showroom and no competitor platform fully addresses: how do you present six different brands professionally, simultaneously, and affordably?

With RepSpark, each brand in an independent rep's portfolio gets its own fully branded digital showroom. The rep controls access, curates the product assortment by account, and shares personalized links with each buyer, all from a single RepSpark login. There is no need to maintain separate systems, no overnight shipping of sample bags, and no limit on how many accounts the rep can present to in a given season.

This matters because independent reps are often the primary sales channel for emerging and mid-market wholesale brands. A digital showroom that works for the rep works for the brand, and RepSpark is the only wholesale platform purpose-built to support this multi-brand, multi-account workflow without forcing brands onto a shared buyer marketplace.

• Maintain separate branded environments for every line you carry
• Share curated, account-specific showroom links without exposing full-line pricing
• Write orders across multiple brand accounts in a single buyer session
• Provide each brand client with post-show analytics from every buyer interaction

A digital showroom only creates value if the orders it generates flow cleanly into your back-office systems. RepSpark integrates with the platforms wholesale brands in the US, Canada, and the UK already use.

AIMS360

Style numbers, colorways, size runs, and wholesale pricing flow from AIMS360 into RepSpark automatically. Your showroom reflects your product master data in real time, and orders written in RepSpark write back to AIMS360 for fulfillment. Learn more in our Full Turn Custom Apparel case study.

NetSuite

Post-show orders written inside RepSpark sync automatically to NetSuite, eliminating manual re-entry, reducing errors, and giving your operations team a clean order feed from the moment the showroom closes.

Shopify

RepSpark pulls live product data and inventory levels directly from your Shopify store, so your digital showroom always displays current imagery, pricing, and available-to-sell quantities, without a manual upload step.

What is a digital showroom for wholesale brands?

A digital showroom is a branded, online environment where wholesale brands present their seasonal collections to retail buyers. Unlike a static PDF or an emailed line sheet, a digital showroom is interactive and transactional: buyers can browse products, filter by category, view real-time inventory, and place purchase orders directly inside the platform, from any device, at any time. RepSpark's digital showroom software is built specifically for wholesale brands and includes branded design tools, gated buyer access, instant order capture, and post-show analytics.

How is a RepSpark digital showroom different from JOOR's virtual showroom?

JOOR's virtual showroom is designed primarily as an entry point into JOOR's global buyer marketplace, with its value proposition centered on network scale and discovery of new retail accounts. RepSpark's digital showroom is built for brands that want deep control over the buying experience with their existing wholesale accounts, including independent sales reps managing multi-brand portfolios. RepSpark gives brands a fully owned, fully branded digital environment with ERP-connected order capture, not a shared marketplace storefront. If your priority is presenting your collection professionally to known buyers and writing clean, ERP-synced orders, RepSpark is purpose-built for that workflow. If your priority is discovering new buyers in a global network, the two platforms serve different needs.

Can buyers place orders directly through a RepSpark digital showroom?

Yes. Order capture is native to RepSpark's digital showroom, so buyers do not need to navigate to a separate checkout or submit a form. They browse the showroom, add styles and quantities to their order, and submit directly inside the platform. RepSpark enforces your brand's pricing, minimums, and order rules automatically at checkout, and the submitted order appears in your RepSpark order management dashboard in real time.

Does RepSpark's digital showroom work for independent sales reps?

Yes, and this is a capability that distinguishes RepSpark from most wholesale platforms. Independent sales reps who carry multiple brand lines can maintain a separate, fully branded digital showroom for each brand they represent, all from a single RepSpark login. Each showroom is independently branded and can be customized with account-specific assortments and personalized access links. Orders across multiple brands can be written in a single buyer session without the rep or buyer switching systems.

How does RepSpark's digital showroom sync with my ERP?

RepSpark integrates natively with NetSuite, ApparelMagic, and other leading ERPs used by wholesale brands. Product data, including styles, colorways, size runs, and wholesale pricing, flows from your ERP into RepSpark automatically, so your showroom always reflects current data without manual uploads. Orders written in the showroom sync back to your ERP post-session, eliminating manual re-entry and the transcription errors that come with it. Shopify brands can also sync live inventory levels directly to the showroom so buyers see accurate available-to-sell quantities in real time.

What wholesale brands use RepSpark digital showrooms?

RepSpark serves wholesale brands across apparel, footwear, accessories, swim, golf, outdoor, and lifestyle categories in the United States, Canada, and the United Kingdom.

Brands using RepSpark's digital showroom capability include L*Space, which reported 214% year-over-year growth in pre-book orders and a 28% increase in average order value after implementing Virtual Showrooms, as well as johnnie-O, which achieved 744% B2B average order volume growth on the platform, and Primo Golf, which forecasted 300% wholesale sales growth. Other brands on the platform include TYR, O'Neill, New Balance, Oakley, Pura Vida, Under Armour, Cole Haan, Bombas, Stance, and many others.