2026 STATE OF B2B ECOMMERCE REPORT

Digital experience is now a top revenue and retention lever.

Our report breaks down the five shifts reshaping wholesale for lifestyle apparel brands, including the inefficiency gap, tariff volatility, stability over expansion, AI becoming foundational, and DTC expectations in B2B.

🌐 75% of B2B buyers are projected to complete their highest revenue deals through digital channels by 2028.

👊 3/4 of brands say they would switch platforms for a better digital ordering portal.

📈 8 out of 10 of brands think they are running well, but the system reality is fragmented.

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The Wholesale Industry is at a Critical Inflection Point

Our report combines RepSpark's proprietary internal platform data from 2024–2025, tracking over $5 billion in transaction volume, with original survey responses from 26 brands generating anywhere from $1M in revenue to over $50M in revenue. 

We found a disconnect between how digital most brands feel and how integrated their operations actually are; what we call Disconnected Maturity.

Of the respondents who filled out our survey, 70% held executive or director-level leadership roles. This indicates that even senior leaders are beginning to feel the friction of outdated systems.

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"Even though we have the best customer service team in the business, our customers have been asking us for a digital platform that allows them to place online orders including embroidered product, check order status, get copies of invoices, etc. RepSpark fit that requirement perfectly.”
 
Todd Martin
President, Peter Millar

Integrate with Your ERP, Sales Tools, and APIs

Say goodbye to siloed data and hello to a unified sales ecosystem with RepSpark. Manage your entire wholesale pipeline with our ERP-integrated platform and save your team hundreds of hours.

Whether you're using SAP, Salesforce, Netsuite, Shopify, or any other sales tool, our platform seamlessly integrates with your existing systems, ensuring a smooth and accurate source of data.

Additionally, our robust API integrations allow you to connect with an even wider range of applications, providing unparalleled flexibility and efficiency in your sales operations.

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"I don't know how we would operate without RepSpark. They allowed us to scale & grow extremely fast.”
 
Katie Benjamin Daly
COO, johnnie-O

Tailored Solutions for Scalable Growth

Streamline your sales process and unlock growth potential with RepSpark. Our platform is tailored to meet your enterprise's complexities, empowering you to scale effortlessly.

Our robust Reporting tools empower your team with data-driven insights to better serve your retailers. Utilize our intuitive Digital Catalogs and Line Sheets to curate margin-driving assortments. Then empower your reps to seamlessly place orders against Live Inventory to ensure retailers receive what they want.

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"RepSpark has been a great resource for our sales reps and customers to enter orders as well as look up orders, invoices, and tracking. The ability for an account to see styles, inventory, open orders, etc has been a great asset for our reps. The new features and functionalities, like wish lists, have continued to help our sales representatives build towards our growth.”
 
Mary Sisson
Director of Operations, TYR

Equip your sales team with the tools to share your brand story as they sell.

Every interaction matters, from presenting your new collection to how your sales reps address retailers' needs, right down to the final transaction.

At RepSpark, we know you want every detail of your customer’s journey to reflect your brand story. No matter how intricate your process or terms, RepSpark ensures smooth, secure transactions, preserving your brand's integrity every step of the way.

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Ready to drive sales growth?

Get more than just a discovery call.

At RepSpark, we understand the value of your time and business. When you schedule time with our team to explore our software, you get much more than a prerecorded video. Here’s what you can expect:

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Discover

Discover how RepSpark can turn your brand’s unique challenges and goals into opportunities for growth.

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Streamline

See how easily you can streamline your processes, no matter how complex.

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Experts

Have all your questions answered by our experts.

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Customized

Receive a customized quote and growth solution tailored to your company.