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Success Story

 
 

TYR sport was founded in Huntington Beach, CA in 1985 to provide the competitive swim market with vibrant, performance-driven prints and other competitive swim related products. TYR merchandise is sold worldwide through a network of independent and large scale retailers.

 
  • ERP: Legacy AS400
  • Years with RepSpark: 9
  • Previous Provider: Plum River/Elastic
 

Challenges TYR was facing prior to RepSpark

  1. Operated multiple sales order entry and inventory management systems that were not integrated which made sales order entry inefficient and costly.
  2. Actively pursued a unique and extremely complex, multi-currency, retailer strategy that included product segmentation, pricing plans, and multi-faceted sales incentives.
  3. Missing Key Reporting that would allow them to have visibility into essential aspects of sales performance such as year over year comparisons and dynamic demand creation reporting.
  4. Operated multiple sales order entry and inventory management systems that were not integrated which made sales order entry inefficient and costly.
  5. Actively pursued a unique and extremely complex, multi-currency, retailer strategy that included product segmentation, pricing plans, and multi-faceted sales incentives.
  6. Missing Key Reporting that would allow them to have visibility into essential aspects of sales performance such as year over year comparisons and dynamic demand creation reporting.
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How RepSpark allows TYR to Drive Growth and Efficiency

  1. Streamlines multiple systems into one simple online platform, integrated with TYR’s ERP, making the execution of a complex international (and multi-currency) sales infrastructure a reality.
  2. Allows independent retailers to self serve using “B2B” to access essential marketing messages, collateral, incentives, and place orders online at their convenience.
  3. Makes product segmentation simple and error free by allowing reps and B2B buyers to order through the platform from a highly segmented product mix during pre-book and at once order periods.
  4. Easily manages intricate pricing plans that include the need for multiple orders to be validated and assessed in order to receive the discount.
  5. Effectively markets their brand to reps and buyers by utilizing the branded portal page to drive users to new product selections, marketing features and specific product assortments.
  6. Brings catalog creation online with the digital catalog creator designed to generate brand consistent digital line sheets and catalogs by market segment, division, and retailer, reducing costs in human capital and printing.
  7. Provides Superior Reporting such as YOY reporting by very specific criteria, on demand report creation, and shipping status of allocated, picked, shipped, cancelled, and returned throughout each day.
 
 

“TYR & RepSpark have had a long-standing partnership. RepSpark has been a great resource for our sales reps and customers to enter orders as well as look up orders, invoices, and tracking. The ability for an account to see styles, inventory, open orders, etc have been a great asset for our reps. The new features and functionalities, like wish lists, have continued to help our sales representatives build towards our growth.”

 

- Mary Sisson, Director of Operations TYR

 
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Results Achieved with RepSpark

 
+160% Growth in Independent Retail Users
+437% Growth in B2B Sales Volume January - April 2019
(launched B2B in January)
$1366 Average $ per order