Cassidy Pulcini, is the merchandise buyer at the Newport Country Club. Her biggest challenge is the constant change and during COVID-19, she had to alter her buys to adapt to consumers' new buying behaviors of less volume, but more frequency. Using RepSpark’s Product Search Tool, she was able to meet customer demands by instantly answering questions on inventory availability and placing orders.
Growth of independent retail network: (2017- YTD 2019) Without losing the quality of service that they are known for
Growth of B2B Users Orders Through RepSpark
Growth of Overall Orders Through Repspark
Challenges prior to RepSpark
- Cassidy was constantly faced with the challenge of constant change in a fast moving environment and being able to accomplish tasks. During COVID, the pace has shifted by purchasing smaller sized fashion groups but more frequently.
Buyer Efficiencies- Cassidy is constantly being faced with changes in customer demand and inventory questions. Not having immediate answers slows her down and increases the chances of her customer shopping somewhere else.
RepSpark has allowed her to quickly get answers and close the deal. With access to the sales tools, she is able to better serve her customers by answering questions around product inventory and special orders.