How johnnie-O Dominated Custom B2B Order Volume by 744%
johnnie-O is all about the journey and the experiences along the way- a true fabric of East Coast Classic meets SoCal Lifestyle.
How RepSpark Streamlined Custom Embroidery Orders
RepSpark’s digital platform brought the product customization process online & streamlined fulfillment reducing costs and making johnnie-o's embroidery orders scalable.
Sales reps & buyers now have the ability to add embroidery directly at the point of order entry, setting off 2 workflows simultaneously to the embroidery provider and johnnie-O. This new streamlined process allows B2B buyers and sales reps to self-serve resulting in decreased costs & increased scalability.
Realizing that their sales force was limited in the number of accounts they could visit in a day, they utilized their sales reps to serve larger more complex accounts while at the same time using RepSpark’s B2B platform to serve the smaller, independent retailers and pro-shops.
- The platform allowed johnnie-O to develop a 2 pronged approach to serving retailers, large account being serviced by sales reps while smaller retail accounts having the ability to self-service their accounts.
- With both sales reps & independent retailers utilizing one simple platform, johnnie-O was able to give both reps & buyers the digital marketing and reporting tools they needed to succeed as well as the visibility into inventory that they demanded.
- This resulted in a 744% increase in growth of B2B Average Order Volume from ($200-$2,500+)
LOOKING AT THE FUTURE
johnnie-O continues to be an industry leader in golf by executing a sophisticated sales strategy to service their retailers.
As they continue to expand their B2B strategy through RepSpark by:
- Providing real-time visibility on inventory to both their sales team and retailers.
- Utilize reports to optimize efficiencies and opportunities.
- Automate their embroidery and custom artwork processes to scale.
Going forward, johnnie-O is continuing to invest in their B2B digital strategy to scale.
"I don't know how we would operate without RepSpark..."
"...They allowed us to scale & grow extremely fast."